Photo Courtesy : Airliners.net
With my last post, The Social Dutchman, I reached readers from 24 countries with inspiring feedback, providing me the urge to do better with my next. A benchmark was set for me & for over 2 weeks I thought about how to engage with more geeks like me, whether those are Social Media, Digital Marketing, Technology or in the case of this post, Aviation Geeks, or as they are called on twitter, #AVGeek.
There would have been other lists done before, maybe yes, then what value addition I bring to the table (& as a Digital Marketer, I get asked this question on daily basis) Well my simple answer is, I bring my own experience of being an ardent aviation reader for over 3 years to the table, during which I have been to over 120 aviation websites and blogs.
I have been fond of airplanes for as long as I remember, being in awe of pilots walking to their craft, clicking pictures with crappy cellphone cameras, reading every word of safety manuals in seat pocket, hell I probably was the biggest fan of Pan Am, the show which abc dropped, nerdy stuff like that but I delved more into the industry with the arrival of twitter, my favorite social network as I mentioned in the last post as well.
So this list compiles 7 of the best commercial aviation related web resources (listed alphabetically) that I know of, hopefully enthusiasts, from noob to pro level, all of them would find something they like. Your comments are welcome at the bottom of this post.
Although Airline Business is a monthly international magazine for senior airline management, it also has a blog on the flightglobal blog page, focusing on “a sideways look at the airline industry”.
13 other blogs jostle for attention on the same page, including the famous FlightBlogger. With such rich content & renowned contributors, Airline Business Blog has carved a loyal following for itself by providing unparalleled coverage on Airline News, Interviews, Infographics & well researched opinion pieces.
Max Kingsley-Jones article on Boeing’s 787 at this years Farnborough show has been 1 of my favorite off late, summing up the Blog for me by being precise, studied & descriptive.
Although Arun’s blog is full of marvelous information about aviation & his trip reports (Read this with a tissue: His report on last kingfisher international flight), this article, more so a plane spotter’s guide, as Arun explained me himself, has been “one of the best things I have ever done in my life”
Differentiating between an Airbus & a Boeing aircraft is one of the most important things for an enthusiast, a conversation starter & a handy way to show off among your friends, I can vouch for the last one.
Arun wanted to know more himself & realized there wasn’t any resource online suitable enough for him, so he wrote his own guide, took him 2 weeks but clearly it was well worth it & we can consume those 2 weeks of hard work, complete with explanatory pictures, in less than 40 minutes.
This is where I come when I need commentaries on issues pertaining to Asian aviation scene in large. Their location, Hong Kong, one of the world’s biggest aviation hubs, certainly helps in their coverage of stories.
Although Aspire Aviation is primary an aerospace consultancy business, their analysis section piques my interest with every visit, Daniel Tsang, the founder & chief analyst of the site told me he wanted to start a blog where he could express his views about industry developments & with time they added editors increasing the diversity offered.
Daniel also realized that Aspire could provide qualitative analysis for free, instead of hefty fees charged by others, as information cost fell significantly & they were in a unique position to provide Asian perspective to issues.
Since that day, without a shadow of a doubt, Bangalore Aviation has been my first stop for everything related to Indian Aviation news & analysis; turns out hundreds of thousands of other enthusiasts feel the same way.
Devesh, joined off late by Vinay Bhaskara, has this uncanny way of making the industry approachable for newbies, as well as make the pros feel at home, with their concise approach & detailed analysis. I, especially look forward to Airlines financial analysis, which Vinay undertakes for the site.
As Devesh mentioned during our interaction, Aviation has been in his blood since childhood, he has flown aircraft for 24 years himself & advised Ministry of Civil Aviation on BIAL airport, giving him an edge which very few can boast of in this beat.
I’m not at all surprised that Crankyflier.com usually figures in the top aviation blogs list everywhere, as Brett Snyder has been responsible for one of the world’s best online destination for people’s thrust (literally) for aviation industry.
My regular lunchtime reading aviation tweets usually have a link to a latest piece on cranky & I marvel at the ease with which the articles envelop the reader with excitement & information.
Brett calls himself the President & Chief Airline Dork for Cranky Flier LLC, & that dorkiness has been with him since he was a kid, like going to LAX to pick up airline timetables & birthday gifts which led to plane spotting. He has worked with airlines, travel companies & now consults on various projects, along with running a personal concierge service.
You should visit crankyflier for insights & happenings in American aviation industry, & checking up on Brett’s regular articles for Conde Nast Daily Traveler & other blogs.
Simpliflying is probably the world’s best combination of marketing & aviation for me. Shashank Nigam’s (CEO, SimpliFlying) quote during our discussion explains it best, “Our brand engagement with a can of Coke is about 10 minutes. With Starbucks, it’s about 2 hours. But with an airline, it’s anywhere from 2-24 hours. And that’s just within the cabin. So why do airlines keep applying the same marketing principles as Coke and Starbucks, despite seldom turning a profit?”
& That’s why we have Simpliflying today, right from explaining how weather problems are airline brand business, to key influencers making a difference, Shashank & his team have explained all this & more through easy to understand infographics, video content, presentations, interviews, webinars, articles & even an iPhone app.
I came across thepointsguy while I was preparing myself for a business trip to US & it has quickly become my go-to site for information on frequent flyer programs, credit card & hotel deals.
Although I would admit that the site is mainly focused on American readers, it still has some great resources for overall understanding about collection points, like The Beginners Guide, which has step-by-step instructions to become an addict.
For my travel, I was able to extract two important links concerning my hotel bookings, for example: I got to know how I could earn up to 5x air miles (in my case, it was KLM Flying Blue) by staying at Hyatt Reston, & another link helped me in deciding between going for Hotels.com free nights or Hotel Points offered at their sites. (I went with the latter of course).
During my communication with Brian Kelly’s office, the founder of the site, I was able to clearly see that unlike other similar sites, he disseminates information to his readers in a more intuitive, easy to understand & most importantly street smart way to work effectively with the system.
It has inspired me to travel one day in J class with a bag full of miles & points, instead of cash.
I would like to mention Live From A Lounge, hosted as part of Boarding Area, an India dedicated site for Credit Card, Airport Lounges, Hotel & Airline miles, run by AJ, I certainly enjoy reading his reports & he answers reader questions frequently as well.
Update: I have received an email from AJ, requesting for some additions to this summary :
LFAL is an India-dedicated site covering Indian aviation and hotels, focusing on how to travel smart and in style from India by making the best use of deals, miles, points and credit cards offered in India. Live From A Lounge frequently features in the Top 20 travel blogs worldwide as per Technorati, the global authority on blog rankings.
This Post is also featured on Bangalore Aviation, as a slightly altered Guest Post.
Indian Carriers, followed by Foreign Carriers
I would talk about Twitter on another post, but this one is all about my passion, my passion for Airplanes, Traveling & Social Media, & my recent experience of all of that converging into one wholesome package.
I was traveling on Business to US in June/July 2012 & @KLM happened to be my 31st airline (did the math). KLM was not my primary choice, in fact I wanted to fly its Sky Team partner, Air France for the routing, but boy was I glad at the end of it all!
I had read a lot about the “truly” social seating features that KLM had introduced, for the first time ever in the world of commercial aviation through its initiative known as “Meet and Seat” & when I realized that my flights would have those features while checking in, the social media guy in me took the front seat (not literally, premium economy requires you to pay more).
After filling in all relevant details, I was surprised to find only 2 gentlemen using the service (DEL-AMS route), one through Facebook & the other through Linked In. & unfortunately for me, none of the hot chicks on the flight decided to bother themselves with it (like this un-official video below would have you believe). Shockingly enough I was the only user of the service on AMS-IAD, & while returning from JFK to DEL via AMS, I encountered no users of Meet & Seat.
Although, its an exciting development, the concept of Social Seating has been discussed for a while now (Look at this coverage of Meet & Seat launch by @SimpliFlying), & other specialized players in the space like Satisfly have more detailed features, allowing better matching & flexibility to travelers.
Being a Marketer, my left brain & my right brain, both tell me its the marketing stupid. If i recall correctly, there was no special promotion on KLM’s homepage for the feature (unlike airBaltic promoting its satisfly features) & there is still none. Even the check-in page had little mention, I first sighted a RHS dynamic banner while filling in my API (Advance Passenger Information), some might say that’s appropriate given meet & seat is an optional additional feature, I would highly disagree.
When you have an exclusive service, which is available on just 1 other airline, out of possibly 1000s of other airlines in the world, WHY WOULD YOU NOT WANT TO TALK ABOUT IT?
KLM, arguably has one of the world’s best social media response teams, spread across regions, on Facebook & Twitter, interacting & delighting travellers every minute, KLM’s Marketing team was behind this fantastic Surprise campaign, they have a gamut of helpful & entertaining mobile apps, but I find it astounding that when it comes to Meet & Seat, there is very little noise generated by them. In this era of increased social connectivity & interaction, Meet & Seat could have easily become the talking point among travelers, some of them might have even paid a premium to be on KLM because of it.
The only logical explanation that I could think for under promoting is that the service is in beta, & KLM is in the process of adding more features & capabilities. To that, I would just say 3 words, Look at Google.
My experience on KLM was fantastic & the cabin crew was most friendly & helpful in all four legs of the trip, I would fly with them again for those Big MD-11 windows (although the IFE was crappy), for the wonderful hub at Schiphol, for the amazing roof at Schiphol, making you see aircraft fly in & out, & for its wonderful & courteous staff, alas Meet & Seat if promoted well, could have been another solid reason.
PS: This post was coined “The Social Dutchman” by me after realizing KLM is more than just a “Flying Dutchman” & I hope they live up to this recognition.
This Post is also featured on AeroBlogger, as a slightly altered Guest Post.
- KLM Must See Map – Social Media meets Print Media (cultofcreativity.com)
- Can brands perform random acts of kindness? (econsultancy.com)
- Airline lets passengers choose seat partners based on social media profiles (dimaagkakeeda.wordpress.com)
- Social Seating in Iberia flights (ivarsmore.wordpress.com)