It’s been over 2 days “Lemp” has been a top trending topic for over 20 million users of Twitter in India. Surprisingly Lemp is not the name of a champion Indian cricketer, a famous Bollywood actor or a corrupt politician caught in yet another scandal.
Lemp is a name of a brewery-restaurant located in the New Delhi suburb of Gurgaon, caught in the eye of a social media storm after a group of youngsters were cheated and mentally harassed by the management and owners of the property.
Due to whatever reason the original blog post has been removed, but thanks to Google cache it will forever live on. I would strongly suggest you to read more about the incident here before proceeding further. Scribd also has a copy of the deleted post.
It is yet another example of how a young, educated & web savvy population in India is making sure their voice is not muzzled & their rights not being taken for granted by people in power.
A visit to a restaurant for a ‘Hawaiian Sunday Brunch’ turned out to be too ghastly for a group of youngsters this Sunday, after they had checked out Sunday brunch events listed in the review site, Zomato. Apart from not being served any advertised Hawaiian food, they were overcharged when they wished to leave and threatened with police arrest when they protested about the bill. Besides, the Haryana/Gurgaon police instead of coming to their rescue, chose to side with the owner and manager of the restaurant. The youngsters were just short of being detained for not paying the ‘overcharged’ bill.
The youngsters decided to blog about their experience and since then the Indian twitterverse has been enraged to the say the least. The news is even picked up by the biggest newspaper of the country, Times of India besides other major publications and one of the biggest online news publishers, FirstPost.
Zomato has even come out with a blog post on it’s website supporting the youngsters.
Incidentally, the user rating for Lemp Brewpub & Kitchen on Zomato has had a huge fall to 1.2 from its earlier 3 point something, after the blog post went viral on Social Media.
Lemp opted for a rebuttal by a fake customer, who incidentally has access to all of their CCTV footage. They also threatened the diners with a defamation suit in a very cocky reply to their review, although the unrelenting attack has also forced them to change their name to PurpleBar. So much for transparency.
There were two possible options for Lemp:
1) Brazen this out, offer their version and prove that those diners were indeed trying to fleece the restaurant. One of the better ways could have been to show CCTV footage of the altercation, without obvious editing of the same. Their press release mentions the same but even after 4 days of the incident, nothing has been released yet.
2) Apologize. Admit that they messed up, a spur-of-the-hour moment for them, which shall never be repeated, with sincere apologies on video by the management and the owner. Convince those youngsters to visit the restaurant once more and actually organize a Hawaiian Sunday brunch, on the house for them. Considering the egos involved, this certainly seems like a definite no-go and I’m not surprised that Lemp has decided to go ahead with option 1.
After much hullabaloo, Lemp issued a statement last night (on Scribd) offering their version of events, including insights from their social media agency, as to who could be behind all of this, clearly going on the offensive.
In a country where consumer rights are always taken for granted, our proud history of free speech and the opportunities provided by the power of social media is making sure that the voice of the common man can be heard loud and clear.
It’s a welcome change and one that the common Indian hopes will make the “high and mighty” think twice before taking him for a ride.
This blog post has also been featured by The WALL here, one of the world’s leading blog on Digital and Social Media.
- Zomato to Release Widget to Filter Reviews After Lemp Fiasco in Gurgaon (nextbigwhat.com)
- Youth’s ‘horrid experience’ at a Gurgaon restaurant goes viral (ibnlive.in.com)
- Lemp Brew Pub: Curious Case Of A Hawaiian Brunch In Gurgaon (indiatimes.com)
FEEDBACK UPDATE: “Rapped” is used intentionally as part of headline, it’s not a mistake.
Over the last few days I have been extremely saddened by the turn of events in my city, in my Delhi.
A student (Jyoti Singh Pandey, as revealed later by her father) was gang raped, brutally, she is fighting for her life everyday at a hospital. (Update: Unfortunately, the victim was not able to survive) This crime was committed in Delhi city main, not in the fringes of city, which makes it even more appalling & shocking.
I have been disgusted & depressed but right now I want to talk about none of that. Mainly because people from all walks of life have written, tweeted, protested, shouted about it & I have nothing more or new to add.
Make no mistake, I’m in no way defending the culprits, for I personally think that mix of chemical castration & life imprisonment should be meted out to them without much delay. But I want to share my thoughts about how I feel when due to handiwork of few illiterate idiots the entire city & its inhabitants get branded. & Viciously at that.
In fact a digital “creative” agency came out with a microsite, www.thingstodoindelhi.com which had just 1 word written across, “RAPE”. So much for callous creativity.
Of course, after all the outrage & realizing their insensitive piece of crass work it was taken down, but my city got branded as RAPE city. Nobody denies or overlooks the fact that numerous sexual assaults (rape, gang rape, domestic violence) happen in Delhi NCR. Also for every one’s better understanding Delhi NCR is not just Delhi but Delhi + Gurgaon + Faridabad + Noida + Ghaziabad + Jhajjar + Alwar, among 13 regions as metropolitan area ringing around Delhi. I won’t delve too much into the concept of Delhi NCR but surely that doesn’t help the stats concerning law & order. In fact, as per Wikipedia, NCR is India‘s largest and world’s second largest agglomeration with a population of 22,157,000. Rapes & crime against women don’t just happen in Delhi, unfortunately they happen all across our country, the only difference being that crime registration rate in Delhi is way higher than other areas of the country.
Among all the states, Madhya Pradesh actually emerged as the rape capital of India with 3406 cases involving this heinous crime – the highest in the country. West Bengal, the state known more for its rich literary heritage, ranked second with 2363 rape cases. Uttar Pradesh and Rajasthan followed next with 2042 and 1800 cases.
Delhi had 507 cases of Rape in the year 2011.
I have always felt that people from other cities have been resentful of New Delhi, whether that’s world class infrastructure, dual climate advantage, stable political leadership, food or even the title of “Capital”. I wish they could realize that all capitals of the world do get some preferential treatment & Delhi is not the only one figuring in that list.
Delhi’s citizens get classified as brash, loud, snobbish, show-offs etc. etc., I have been to my fair share of cities around the world & I have come across far too many arrogant & snobbish people not hailing from Delhi. Even if some of my fellow citizens are loud, brash & all that, what gives anybody any right to question anyone’s way of living or attitude?
And again, branding the entire city that because somebody called you “Madrasan” or has a fat diamond on her finger is pure ignorance. But feel free to write an entire blog post about the classy fictional incident.
Delhi also suffers from a problem, which is widely talked about, that of Migration, rather illiterate migrants. I was born in this city but my grand folks came from Lahore, so in essence my roots may be of an outsider itself but the problem as I typed above is that of illiterate migration. Read here for more on that. Most People who come to Delhi from other parts of the country possess no education or basic sense of living, they mostly try to find odd jobs & ultimately veer off to the world of crime for a quick buck.
We are not the only city in the country facing this issue; Bombay or Mumbai (depending on which part of the city/town/suburb your from) suffers from it as well. But unlike their political goons (thankfully we don’t have that breed of politicians here) people in Delhi don’t go around destroying their source of livelihoods in the name of “Maratha Power” or “Marathi Manoos”. Much more details here.
I also want to remind all of you kindly about couple of incidents in recent past where the efforts of Delhi Citizens were appreciated & accounted for all around the country.
1) Remember we hosted Commonwealth Games in 2010, games went off really well, athletes were happy, none of their flats were flooded (as was reported days before the event), all in all a world class event happened but I want to divert your attention towards the grand opening day of the event.
An individual by the name of Suresh Kalmadi was booed & jeered in front of the world, & then again during the closing ceremony of the CWG. These might seem like little events in isolation but once you realize what people of Delhi actually tried to convey through those emotions you would appreciate it more. In fact my twitter timeline was filled with personalities, usually not big fans of Delhi, praising the crowd & so on.
2) During the heyday of Janlokpal revolution, people of Delhi turned up everyday in large numbers to support the anti-corruption legislation, which was not meant only for Delhi but for the entire country. Delhi & its people were enthused by it till the time the event got politically motivated & left it’s social foundations.
Delhi had again sent a message out to organizers of the movement to put their house in order.
These are couple of recent examples, which I wanted to mention, I’m sure their must be countless others too, some got the limelight & some did not. Not to mention the ongoing wave of peaceful protests which Citizens of Delhi are holding everyday despite the threat of political heavy handedness. I must add that Delhi has also been joined by fellow states across the country, doing their bit.
To conclude I would like to appeal to all my fellow citizens to stop branding not just Delhi but any city a derogatory term & branding its citizens as specific type of people. Cities like Bangalore, Chennai, Kolkata, Mumbai have had plenty of unwanted incidents recently too. Our nation is at cross roads & all of us face challenges in different forms, highlighting & harping on just one will improve my city but may lead your beloved city down the wrong path.
After all, Ignorance is the root of all evil.
JAI HIND (on second thought, would JAI DELHI work? Nah!!!)
- Main accused in Delhi gang rape hangs himself in jail: TV (straitstimes.com)
- Man accused in Delhi gang-rape commits suicide in prison (theglobeandmail.com)