“I’m crazy about planes. And mad about trains”. That’s how Arun Rajagopal explains himself as simple as possible. I have been in touch with Arun on twitter for as long as I remember and have had some fascinating conversations with him both online and offline.
Arun has been a top-notch marketer for over 8 years now and for the past 16 months or so he has been at Emirates, carving and executing their social media strategy and loving his dream job, where the worlds of marketing and aviation meet.
Inviting Arun to be a part of the GlobeTrotter series was one of the easiest decisions I have made, partly because he is a passionate globetrotter for real and partly because I selfishly wanted to understand his mindset about travelling. Arun has been on the pages of this blog in the past, we had a great conversation for this series and I hope you all enjoy reading it as well:
- What is your greatest motivation to travel? I vividly remember reading one of your tweets few weeks back where you couldn’t hop on a BOM flight but you still flew, albeit on some other flight. That is astounding enthusiasm. Tell me your motivation for that?
Arun – I love the sheer joy that comes with getting on a plane. I belong to the school of thought that the journey is as important as the destination, sometimes more important than the destination. In this particular instance, I was supposed to fly to Mumbai, but I couldn’t get on my flight. As I walked out of the airport, I realised that it was not me to not get on a plane when I had made my mind to do so. As luck would have it, I just remembered that there was a flight to Ahmedabad, which was leaving 10 minutes later. I walked back, got myself on that plane and eventually reached Mumbai. When I want to get on a plane, I always manage to get on it because I really, really want to. It’s also a mix of karma, luck and persistence.
- Do you enjoy the aviation/flying part of your travels or the sightseeing in cities? Of all the hundreds of flights that you may have taken, any particularly memorable experience you would like to share?
Arun – I love the flying part more. I have two very memorable experiences topping the list. One is the Emirates inaugural flight to Seattle in March 2012. I’m a huge Boeing 777 fan (Vishal’s note: See the cake in the picture above) and it was a dream come true
for me to be on that first flight (a 77W) to the home of Boeing. I bit the bullet one day before the trip, deciding that the high-fares wouldn’t stand in my way. The dream turned even better when I got to see A6-EGO, the 1000th 777 with its paint coat fresh on a Boeing factory tour, right before its delivery ceremony.
The other one has to be celebrating my 30th on an A380 upper deck, which was another big dream come true. On the B-day, all Emirates A380 flights were full, but I scored a seat to Hong Kong, and then did a turn-around to Dubai via Bangkok. My flight touched down at Suvarnabhumi exactly when the clock struck midnight and I got my first birthday call. The crew even had a special birthday surprise for me. I was away for 30 hours, most of them spent on a plane. I’ll take that day with me to the grave.
- Which is your favourite airport and airline? And why? (Barring DXB and Emirates)
Arun – My favourite airport has to be Muscat International. I grew up in Muscat and I flew out of MCT for a good part of my life. It’s a not a huge airport, but I’ve some very special memories.
My favourite airline is a very tough question, because I love most airlines out there and some even more such as Emirates. Any airline that makes flying more personal and special always gets my vote.
- Nicely played there Arun, Tell us about your favourite city, and any memorable experience you had there?
Arun – So many cities, many visited and many more yet to visit. Again hard to pick one, so I will go with New York, Seattle, London and Bangkok. As to a memorable experience, seeing snow for the first time in my life in Seattle was super special. I only had to wait 29 years for it to happen.
- High five, I haven’t seen a snowfall ever myself. When you travel, is there a particular website, guidebook etc. you consult before making plans? What’s your research like?
Arun – I’m not a Lonely Planet guidebook toting kind of person. Where I stay is massively important for me – so I do my hotel research via TripAdvisor, Hotels.com or Booking.com. I talk to people who have been there before and once I’m at the destination, I try to get local insights. But the most magical moments are spontaneous and happen when you are not expecting them. In many of the cities I travel to, I try to connect with friends or acquaintances I have there, which adds a whole new personal experience to my journey.
- Talking bit more about the journey part, Is there any particular addition that you would like airports to adopt? (Besides Wi-Fi)
Arun – Airports play a huge role in enriching your travel experience. I wish more airports had showers. Also, airports are often the first point of contact between a tourist and a foreign country – so smiling; friendly immigration officials would always be welcome. Muscat and Jakarta get my votes there. San Antonio has some amazing rocking chairs where you can lounge on and watch planes. One of my favourite airport experiences has been pausing for a minute to watch a musician perform at Atlanta, in the midst of milling crowds. Give me anything in an airport that makes the travel experience more relaxing and welcoming. I hear Seoul Incheon is amazing and I look forward to a trip soon, only to check out the airport.
- Spoke like a true #AvGeek there. You have a successful career, what advice would you give to all those who might not be financially sound but still harbour dreams of traveling the world?
Arun – I firmly believe that one can make things happen when you are passionate about something and you give 100% to pursuing your dreams. I was not financially sound when I decided to become a globetrotter. As long as you put your goals ahead of you and work towards them, you can make it even to space.
- We know you’re a social media expert, what role do you think social media/twitter has played in propagating Travel?
Arun – Social media has not only enabled travel brands to connect better with their customers, but has also fuelled a massive appetite for travel and made the world a smaller place. There is a very active aviation community on Twitter, sharing common passions, interests, knowledge and information.
- And finally, as this is GlobeTrotters on “Twitter”, your three favourite twitter user accounts to follow?
Arun – Very hard to pick 3, but I’m going to run with
If you liked this post, why don’t you join many other amazing readers who have followed this blog to receive blog posts via email. No spamming guaranteed
- GlobeTrotters on Twitter | Shashank Nigam (vishal1mehra.com)
- GlobeTrotters on Twitter | Heather Poole (vishal1mehra.com)
- GlobeTrotters on Twitter | The Airplane Geeks (vishal1mehra.com)
- GlobeTrotters on Twitter | Rick Ingersoll (Frugal Travel Guy) (vishal1mehra.com)
- GlobeTrotters on Twitter | Brian Kelly (The Points Guy) (vishal1mehra.com)
Photo Courtesy : Airliners.net
With my last post, The Social Dutchman, I reached readers from 24 countries with inspiring feedback, providing me the urge to do better with my next. A benchmark was set for me & for over 2 weeks I thought about how to engage with more geeks like me, whether those are Social Media, Digital Marketing, Technology or in the case of this post, Aviation Geeks, or as they are called on twitter, #AVGeek.
There would have been other lists done before, maybe yes, then what value addition I bring to the table (& as a Digital Marketer, I get asked this question on daily basis) Well my simple answer is, I bring my own experience of being an ardent aviation reader for over 3 years to the table, during which I have been to over 120 aviation websites and blogs.
I have been fond of airplanes for as long as I remember, being in awe of pilots walking to their craft, clicking pictures with crappy cellphone cameras, reading every word of safety manuals in seat pocket, hell I probably was the biggest fan of Pan Am, the show which abc dropped, nerdy stuff like that but I delved more into the industry with the arrival of twitter, my favorite social network as I mentioned in the last post as well.
So this list compiles 7 of the best commercial aviation related web resources (listed alphabetically) that I know of, hopefully enthusiasts, from noob to pro level, all of them would find something they like. Your comments are welcome at the bottom of this post.
Although Airline Business is a monthly international magazine for senior airline management, it also has a blog on the flightglobal blog page, focusing on “a sideways look at the airline industry”.
13 other blogs jostle for attention on the same page, including the famous FlightBlogger. With such rich content & renowned contributors, Airline Business Blog has carved a loyal following for itself by providing unparalleled coverage on Airline News, Interviews, Infographics & well researched opinion pieces.
Max Kingsley-Jones article on Boeing’s 787 at this years Farnborough show has been 1 of my favorite off late, summing up the Blog for me by being precise, studied & descriptive.
Although Arun’s blog is full of marvelous information about aviation & his trip reports (Read this with a tissue: His report on last kingfisher international flight), this article, more so a plane spotter’s guide, as Arun explained me himself, has been “one of the best things I have ever done in my life”
Differentiating between an Airbus & a Boeing aircraft is one of the most important things for an enthusiast, a conversation starter & a handy way to show off among your friends, I can vouch for the last one.
Arun wanted to know more himself & realized there wasn’t any resource online suitable enough for him, so he wrote his own guide, took him 2 weeks but clearly it was well worth it & we can consume those 2 weeks of hard work, complete with explanatory pictures, in less than 40 minutes.
This is where I come when I need commentaries on issues pertaining to Asian aviation scene in large. Their location, Hong Kong, one of the world’s biggest aviation hubs, certainly helps in their coverage of stories.
Although Aspire Aviation is primary an aerospace consultancy business, their analysis section piques my interest with every visit, Daniel Tsang, the founder & chief analyst of the site told me he wanted to start a blog where he could express his views about industry developments & with time they added editors increasing the diversity offered.
Daniel also realized that Aspire could provide qualitative analysis for free, instead of hefty fees charged by others, as information cost fell significantly & they were in a unique position to provide Asian perspective to issues.
Since that day, without a shadow of a doubt, Bangalore Aviation has been my first stop for everything related to Indian Aviation news & analysis; turns out hundreds of thousands of other enthusiasts feel the same way.
Devesh, joined off late by Vinay Bhaskara, has this uncanny way of making the industry approachable for newbies, as well as make the pros feel at home, with their concise approach & detailed analysis. I, especially look forward to Airlines financial analysis, which Vinay undertakes for the site.
As Devesh mentioned during our interaction, Aviation has been in his blood since childhood, he has flown aircraft for 24 years himself & advised Ministry of Civil Aviation on BIAL airport, giving him an edge which very few can boast of in this beat.
I’m not at all surprised that Crankyflier.com usually figures in the top aviation blogs list everywhere, as Brett Snyder has been responsible for one of the world’s best online destination for people’s thrust (literally) for aviation industry.
My regular lunchtime reading aviation tweets usually have a link to a latest piece on cranky & I marvel at the ease with which the articles envelop the reader with excitement & information.
Brett calls himself the President & Chief Airline Dork for Cranky Flier LLC, & that dorkiness has been with him since he was a kid, like going to LAX to pick up airline timetables & birthday gifts which led to plane spotting. He has worked with airlines, travel companies & now consults on various projects, along with running a personal concierge service.
You should visit crankyflier for insights & happenings in American aviation industry, & checking up on Brett’s regular articles for Conde Nast Daily Traveler & other blogs.
Simpliflying is probably the world’s best combination of marketing & aviation for me. Shashank Nigam’s (CEO, SimpliFlying) quote during our discussion explains it best, “Our brand engagement with a can of Coke is about 10 minutes. With Starbucks, it’s about 2 hours. But with an airline, it’s anywhere from 2-24 hours. And that’s just within the cabin. So why do airlines keep applying the same marketing principles as Coke and Starbucks, despite seldom turning a profit?”
& That’s why we have Simpliflying today, right from explaining how weather problems are airline brand business, to key influencers making a difference, Shashank & his team have explained all this & more through easy to understand infographics, video content, presentations, interviews, webinars, articles & even an iPhone app.
I came across thepointsguy while I was preparing myself for a business trip to US & it has quickly become my go-to site for information on frequent flyer programs, credit card & hotel deals.
Although I would admit that the site is mainly focused on American readers, it still has some great resources for overall understanding about collection points, like The Beginners Guide, which has step-by-step instructions to become an addict.
For my travel, I was able to extract two important links concerning my hotel bookings, for example: I got to know how I could earn up to 5x air miles (in my case, it was KLM Flying Blue) by staying at Hyatt Reston, & another link helped me in deciding between going for Hotels.com free nights or Hotel Points offered at their sites. (I went with the latter of course).
During my communication with Brian Kelly’s office, the founder of the site, I was able to clearly see that unlike other similar sites, he disseminates information to his readers in a more intuitive, easy to understand & most importantly street smart way to work effectively with the system.
It has inspired me to travel one day in J class with a bag full of miles & points, instead of cash.
I would like to mention Live From A Lounge, hosted as part of Boarding Area, an India dedicated site for Credit Card, Airport Lounges, Hotel & Airline miles, run by AJ, I certainly enjoy reading his reports & he answers reader questions frequently as well.
Update: I have received an email from AJ, requesting for some additions to this summary :
LFAL is an India-dedicated site covering Indian aviation and hotels, focusing on how to travel smart and in style from India by making the best use of deals, miles, points and credit cards offered in India. Live From A Lounge frequently features in the Top 20 travel blogs worldwide as per Technorati, the global authority on blog rankings.
This Post is also featured on Bangalore Aviation, as a slightly altered Guest Post.