Tagged: Advertising and Marketing

Lighten up on Scam Advertising

Few weeks back I tweeted about how one day I wish to write for AdAge. Never thought the opportunity would come so soon though.

We all know about the Ford-JWT scam advertising issue over the past week. While everyone was berating the agency, my thoughts go out to the creative people working in it.

One of the important arguments I have made in the column explores the idea of comparing scam ads & concept cars. The basic premise of scam advertising for awards & concept cars for auto shows is basically the same, then why single out the advertising industry only? There are lots of similar examples in other industries as well.

Check it out here & let me know what you think