Last week, the Indian aviation community was abuzz with the news that the government had finally permitted operations of the Airbus A380 in to India. In its announcement, the ministry mentioned Singapore Airlines, Lufthansa, and Emirates as potential candidates in operating the aircraft to India, but there are seven other present operators of the giant, all of whom, with the exception of Qantas Airways, operate to India. Three of the Five near future A380 operators, Qatar Airways, Etihad Airways and Asiana also operate to India.
The question for many aviation enthusiasts is which airline will fly in world’s largest passenger airliner, into one of the world’s most exciting aviation markets, India?
Airline wise A380 cabin configurations
Before we proceed, it is important to realise the sheer size of the A380. The aircraft is classified as a VLA (very large aircraft) which includes the venerable Boeing 747 jumbo-jet. While Airbus shows the typical seating of A380 at 555 seats in a three-class configuration, most airlines have configured their aircraft from a low 407 seats at Korean Air to a maximum of 526 at Lufthansa. The info-graphic on the right shows the various cabin configurations of the A380 operators. The size of the aircraft makes it a challenge for any airline to fill.
Potential A380 airports in India
In its order, the ministry of civil aviation allowed the operations of the super-jumbo at the four major Indian gateway airports capable of handling the A380 – New Delhi, the busiest, Mumbai, the second busiest, Bangalore, the third busiest domestic and fourth internationally, and Hyderabad, the sixth. Chennai and Kolkata are excluded since they lack the airside capability to land this huge plane.
Hyderabad. For the foreseeable future (about 36 months), we believe Hyderabad lacks an adequate catchment especially in the premium classes to allow an airline to profitably operate the A380 consistently.
Bangalore. On the face of it, Bangalore is in a similar situation as Hyderabad, but the IT city is very different from the rest of India, driven by business traffic, it has a high business class demand with virtually negligible first class demand. This same business and IT profile drives demand to extreme volumes on weekends with low weekday loads. The hi-tech nature of Bangalore’s economy also ensures it has the highest percentage of air cargo of India, which airlines carry as belly-hold for additional revenues. Both British Airways and Lufthansa operate the Boeing 747 to the IT city. Given the flexibility of the large A380 fleet, there is a small possibility that Emirates may operate an A380 during the high traffic winter months and during the weekends.
New Delhi and Mumbai. In its global market forecast (GMF), Airbus rated New Delhi and Mumbai in the list of top 20 VLA (very large aircraft) airports by 2030. These two biggest airports in India have the traffic volumes in all the three classes to sustain regular A380 operations. The issue will be which airlines will choose between these two cities.
Potential airlines to operate the A380 to India
There are currently ten operators of the A380. Air France, British Airways, China Southern, Emirates, Korean Air, Lufthansa, Malaysia Airlines, Qantas, Singapore Airlines, and Thai Airways. Five more operators, Qatar Airways, Etihad Airways, Air Austral, Skymark Airlines and Asiana will join the A380 family soon. Of these 15, Air Austral, Qantas, and Skymark don’t operate to India, and we will exclude them for now.
We next eliminate those airlines that we are reasonably sure will not operate an A380, at least in the foreseeable future to Indian airports.
Air France, focuses its bigger aircraft on north American and far east routes. It only operates its mid-sized A330s to India. Malaysia Airlines and Thai Airways focus their A380s in slot constrained high volume airports like London Heathrow, Paris Charles De Gaulle, and Frankfurt. China Southern, Korean Air, and Asiana have insufficient traffic rights to India and focus their VLAs on north American and European destinations.
Qatar and Etihad are remote possibilities for the near future as they too will initially deploy their A380s to slot congested London, Paris, Frankfurt and possibly New York. Rumours about Etihad giving one of their A380’s to their Indian partner, Jet Airways, appear to be just that for now, rumours.
This leaves us with four possible candidates.
British Airways (BA) is the most understated, yet most exciting prospect of bringing A380 to India. The whole universe conspires to make the mechanics work on the routes for BA. The stage lengths of about eight to ten hours are just right. India is an important destination for the airline, and it is demonstrating this by flying its latest aircraft, the Boeing 787 Dreamliner to Hyderabad starting March. London is one of the most visited cities by Indians, not to mention the large Indian origin diaspora living in the United Kingdom, and Heathrow is the A380 capital of the world with virtually every airline flying its A380 to it. Despite a short-sighted transit immigrant visa requirement and ridiculous air passenger fees, Heathrow is a major transit point for passengers between India and North America.
While Mumbai gets the newer 777-300ER featuring the airline’s updated cabin product, New Delhi lags behind having to make do with older 747-400s and 777-200s. The intelligent fleet deployment of British Airways must be noted. During the summers, BA deploys its larger aircraft across the Atlantic catering to massive Trans-Atlantic tourist traffic, while winters sees these aircraft in traditional “home coming” destinations in South Asia, China, and ASEAN.
Despite the airline officially saying
“We welcome the decision of the Indian government to allow A380s to operate in India. Our customers can already enjoy the comfort and luxury of our A380s on flights to Los Angeles and Hong Kong and we will be starting A380 services to Johannesburg in February and Washington in September. “We currently have four A380s and another four will join our fleet this year. We are assessing a range of routes for the aircraft but at this stage it is too early to speculate which cities we will add to its network.”
we are fairly confident of seeing a Union Jack liveried A380 at New Delhi in 2015, if not in the winter schedule.
Emirates (EK) is the world’s largest operator of the A380, and is also the biggest foreign airline operating in India, with some calling it the unofficial national airline of India. The airline operates four daily flights to New Delhi and five dailies to Mumbai, almost all of them using the 777s.
Though on the surface, the short distances from Mumbai and Delhi to Dubai may not justify the A380 which is primarily designed for longer distances, Emirates has been using its A380 ingeniously on shorter routes and we feel, will be able to make Dubai to Mumbai and Delhi work.
Emirates has suffered an image of inconsistent cabin product on its India flights, and the A380 will allow the airline to repair this perception.
With over 44 A380s already in its fleet it is all but certain, the airline will commence an A380 service to both Mumbai and New Delhi. However, since the existing bi-lateral air services agreement (ASA) cap being long exhausted, Emirates will have to consolidate its flights to accommodate the large behemoth. We expect EK to steal the thunder and be the first to operate an A380 to India.
Lufthansa (LH) has always declared its intentions to operate the A380 to India. It was forced to bring its other VLA, the Boeing 747-8i, to New Delhi when the government held firm in its short-sighted denial of A380 operations. This past week saw Lufthansa become the first airline to publicly declare their intentions of bringing Airbus A380 to “major Indian markets”, and most likely from the winter schedule which starts in end October.
The carrier operates an A330-300 featuring its new business class product (which is not on its A380) to both Mumbai and Delhi, with Chennai starting in March 2014. The 747-8i to Delhi also has the new business class and the new first class product (which is also on their A380), while the 747-400 to Mumbai is two generations behind, which as per few trip reports on Flyer Talk, does not even have personal IFE screens in Economy, is a sure shot recipe for customer dissatisfaction, especially on Intercontinental routes.
We expect Lufthansa to operate one A380 to India. It may upgrade Delhi to an A380 and move the 747-8i to replace the 747-400 at Mumbai, or it might directly upgrade Mumbai to an A380. The Indo-German bi-lateral ASA has to be amended to include the A380. It’s an interesting possibility, one that the industry, especially Lufthansa’s MEB3 friends will be watching closely.
Singapore Airlines (SIA) was the launch customer of the A380, has 19 aircraft in their fleet, and they have just ordered another five. SIA is also in partnership with the Tatas to commence a full service airline in India.
The airline has a strategy of offering its best products to the political and commercial capitals of Asian countries. Following this, SIA has been aggressively expanding at Mumbai where it offers triple daily flights to Singapore, while Delhi is at 19 weekly flights currently and will become triple-daily from the summer schedule, all on Boeing 777s. At both cities, the pattern is a morning flight on a smaller 777-200 with two night/mid-night flights being scheduled within three hours of each other.
Delhi though still does not receive the airline’s 777-300ER flagship which features their newest cabin product, so it is very likely the airline will choose to club the two night/mid-night flights and offer Delhi the airline’s best cabin product which includes the SQ Suites. No on-board frolicking please, the airline’s rules clearly prohibit joining the ‘mile high club’.
The dilemma the airline faces is that its current A380 fleet is fully deployed. The additional five orders are relatively recent and delivery is not expected any time soon. The airline will have to sacrifice one flight from another destination to service India in the short-term, or may choose to deploy A380s later.
Related Post: A380 finally flies into New Delhi T3
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The earlier parts of this Report, where I wrote about Iberia’s domestic lounge in Barcelona is here, and where I documented my Trip report BCN-MAD-LIS, is here. Have a look at them for a thorough perspective. This is the third and final part of this piece.
I had intentionally chosen a long layover at Madrid Barajas, as explained in an earlier part of this series & straight away after disembarking I started exploring all the nooks & crannies of Madrid Terminal 4. Madrid is Spain’s busiest and biggest airport, and its wavy ceilings created quite a ripple in the airport world after opening in 2006. As I got done with my little terminal tour & a customary fridge magnet purchase from the duty free store, I proceeded to Iberia’s Business Class Dali Lounge.
Iberia’s lounges in Madrid are supposed to be better than the ones in Barcelona as Madrid is a bigger and a more important hub for Iberia. My first impressions after getting into the lounge confirmed those thoughts. The lounge was huge, as well as very impressive to say the least.
Divided into 2 areas, it had large areas of comfortable seating which was soothing for the eyes to see & muscles to relax, once seated. The central area shown above had a spacecraft design to it, with little chairs, and fountains inside it along with a wide selection of reading material catering to spanish literate audience.
After relaxing for few minutes, I grabbed myself a beer and started exploring the lounge. There were reasonable options for food, including salads, pasta, sandwiches, wraps and sushi rolls. I would have ideally liked to see more hot food options as well but as this lounge serves Schengen area flights with usually small layovers, Iberia has decided to serve ‘to-go’ options.
There’s also a large choice area of alcoholic, non-alcoholic drinks and a café.
Besides your typical coffee machine, the lounge served various pastries, croissants, cornflakes, milk and tea options. The lounge also had this much fancier version of the coffee machine, though I must admit I did not try it all.
Not to forget, one of the biggest USPs of this lounge is a dedicated wine bar, which also hosts regular tasting sessions. During the evening of my travel, there was no such session unfortunately. But I was still able to lay my palate on couple of reds.
Another impressive feature of this lounge is a dedicated quiet area in the back that had little beds for passengers opting to take a nap between their flights, along with a screen for entertainment.
This obviously is a very useful addition and other airlines would do well to incorporate similar features in their lounge offerings. The business area had few computers, a printer and a fax machine. Again very useful for the road warrior, catering perfectly to the needs of the corporate crowd.
And a TV lounge, which was largely unoccupied, barring one keen viewer. A very handy facility, underscoring the depth Iberia has gone to make this lounge a pleasant experience for all sorts of passengers.
One of the irksome bits of the lounge however was Wi-Fi. It was accessible only through 30 minute cards which the front desk gave with a smile, by the time I went for my 3rd card, the lady there offered to give me another one to save me the trouble of coming back which I graciously declined as my flight to Lisbon was due soon. This is something Iberia should definitely work on. Business passengers certainly won’t appreciate asking repeatedly for Internet access. As well as leaving their comfortable lounge chair to go all the way to the reception.
Overall, It was a very enjoyable experience at the lounge, and clearly one of the best that Iberia has to offer to its passengers. Iberia may be in deep financial mess but they haven’t spared any expense in making this lounge a comfortable experience for the traveler.
I must admit thoroughly relishing myself during these six odd total hours with Iberia minus few niggles. These six hours compromised of two lounge visits, in Madrid and Barcelona each, as well as two flights on Iberia’s A320, from Barcelona to Madrid and then from Madrid to Lisbon.
And all of this cost me 9000 avios and Rs. 5771. It’s a price I would pay happily for so many firsts every single time.
A slightly modified version of this piece is featured on Bangalore Aviation, a leading International website on Aviation News and Analysis.
- Flying Iberia – Barcelona El Prat (Domestic) Lounge Review (vishal1mehra.com)
- Flying Iberia: Barcelona-Madrid-Lisbon Trip Report (vishal1mehra.com)
This is the second part of the ongoing piece about Flying Iberia & experiencing it’s lounges in Barcelona and Madrid.
The first part detailed my experience at Iberia’s Domestic Business Lounge in Barcelona. In this piece I finally get some flying and report my experience of flying in Business class (my first time ever) with Iberia on two legs, Barcelona – Madrid and then after a layover of almost three hours, Madrid – Lisbon.
Flight 1, IB2713
Barcelona El Prat – Madrid Barajas
Departure – 1850, on-time
Seat – 5F, Business Class
All Iberia domestic flights, flights to Europe, North Africa operate with the same configuration. In Europe, most airlines don’t have a separate cabin for business class passengers. Instead, they use a mobile curtain that is moved after each flight in order to separate both according to the number of passengers flying business class in each flight. This allows airlines to be more flexible, since an Economy class seat can be converted into a business class seat just by moving the curtain.
My business class seat was an upgraded economy seat with increased seat pitch (34 inches, instead of 31 in economy) and an empty middle seat for increased comfort.
As I settled into my seat I was offered water and something to munch on, while the cabin was getting ready for our on-time departure to Madrid.
Our departure was smooth, and looking down at Barcelona I saw the beauty of the city once more albeit with an aerial view, bathed in sunshine.
Soon after reaching cruising height, a purser came over and asked for my choice of drink. As this was a short 1-hour flight, and it was early evening, there was no specific meal service. Looking through the magazine I chanced upon Iberia giving out Pizza at 36000 feet to its passengers, which I thought was pretty unique.
I woke up while we were on our landing approach to Madrid Barajas and I never got my drink, and considering we were on approach, I did not bother reminding the crew of their slip-up. Humans tend to forget things and considering it was my first ever outing in semi business class, I was in good enough humour to forgive as well, but Iberia should take note of such slip-ups, which while minor, have large impact on passenger impression when they occur in the premium cabin.
Soon enough the landing gear was down and we landed in Madrid on time. Disembarkation was quick and I was off to explore Madrid’s famous wavy terminal and the flagship Iberia lounge.
Flight 2, IB3118
Madrid Barajas – Lisbon Portela International
Departure 2245, on-time
Seat 1A, Business Class
After spending considerable time at Madrid’s Terminal 4 & the Iberia Dali Lounge (Schengen area) I proceeded to the gate for the second part of my journey. This was going to be my first ever time sitting in 1A, that magical number in airline seating wanted by enthusiasts, which was automatically allotted to me by Iberia.
I boarded the aircraft to similar seating arrangement, but this time the curtains were drawn further from the second row itself, so there was just two rows of business class seats on this flight, and two out of the eight available seats remained unoccupied. Including the aisle seat in my row.
Flipping through Iberia’s magazine, I came across this print ad featuring the Taj Mahal and promoting Incredible India. Bought a big smile to my face. At least MoT babus are working somewhere.
The pre-departure service consisted of a drink and nuts. I chose to go for a tried and tested beer. I was also relieved to see that the cabin crew were well versed in English, just like the last flight.
Service on this flight was better, may be because it was a Schengen flight and I was surprised to find a full-blown dinner served during this short 1-hour hop to Lisbon.
Service in Business class was taken care by the chief purser on both the flights. I finished my dessert but the fish & salad did not appeal to my taste buds.
As soon as I finished dinner we were descending to Lisbon & the beautiful city came in the view with bright lights & hills around it. The landing again was a smooth affair and within five minutes we were at the disembarkation point.
The only negative aspect of this flight was the exit through stairs and buses ferrying passengers to the main terminal. For a full service airline like Iberia, these are inexcusable points, which need to be taken care of in this day and age. Aerobridges are basic hygiene of air travel especially when you’re not traveling in a budget airline. I do remember seeing some empty aerobridge gates on our left before we parked at a remote bay.
The level of service on both flights was professional, yet missing that touch of warmth, which as Indians we expect and something which most of the Asian carriers do very well.
Will I fly Iberia again, may be in economy? Yes, if the price is cheaper or at-par with low cost carriers.
The third and the final part of this piece will highlight my report of Iberia’s flagship business class lounge at Madrid Airport (for Schengen passengers).
A slightly modified version of this piece is featured on Bangalore Aviation, a leading International website on Aviation.
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Flying Iberia was supposed to be a flight of many firsts for me so when I was given an option between Vueling and Iberia, I chose Iberia gleefully to be my 32nd airline. This was part of my recent trip to Barcelona and an open jaw return from Lisbon, on Emirates. I have made some observations about Emirates and its varying consistency. You can read them here.
This was my first time flying Iberia, my first time flying to Madrid, my first time flying to Lisbon and of course, my first ever ride in Business Class.
I also chose to have a slightly longer layover at Madrid Barajas Airport, almost three hours, as it was my first time at that airport and I wanted some extra time to check out the terminal’s famous wavy ceilings and of course the flagship Iberia Sala Lounge.Reaching the Barcelona El Prat Airport two hours in advance, so I could check out the Business Class Lounge, had its advantages. There were no passengers in the premium check-in lane and I must admit feeling a little bit giddy with my first ever foray into it. The lady at the counter was nice enough to suggest that my mobile boarding pass may not be comfortable for everyone at the airport and offered me the old-school paper boarding passes. My baggage got tagged as priority for the first time ever and I could not avoid a smile seeing that.
The priority security line was quick and I was through in five minutes for my long walk to the “Puente Aereo” area, which literally means Air Bridge in Spanish. As the Madrid-Barcelona route is the second busiest route in Europe, there’s a separate section of the airport, which handles these shuttle flights. To cater to the high corporate demand, the lounge is nearby these gates.As I entered the lounge, my first impression was the lounge being relatively small but airy.
This was going to be my first flight in business class but I possess reasonable experience about Lounges, thanks to some kind airport/airline folks in the past, and credit card rewards.
The lounge had very few occupants. I decided to park myself at the far end of the lounge, looking out to roads connecting with the airport. Unfortunately this lounge had no direct view of the apron or the airplanes parked.
The lounge however had a reasonable collection of alcoholic and non-alcoholic drinks. They had a reasonable availability of juices, along with chocolate drinks and water on one end of shelf.
Opposite that, the fridge contained aerated soft beverages, milk, water and beer.
The lounge also had a small bar area with choices of wines, spirits but the star attraction for me was of course local Spanish cava (Spanish sparkling wine). The bottle was dipped in ice-cold water for that perfect crisp taste.
However, this lounge lacked severely in food options. The shelf next to the bar had few cabinets of breads, croissants and pastries, along with some ready-to-go munch options and I especially took liking to these potato crisps.
There was a nice little coffee and tea machine available as well, with a variety of flavor options, for those who were looking for a hot drink.
Unsurprisingly there was very little to read in English. All the newspapers were non-English, ditto for magazines. The only option in English was Iberia’s own magazine, which I decided to skip for that time.
With 15 minutes to go until boarding, I decided to pour myself a glass of cava.
Free WI-Fi in the lounge enabled me to check on my emails and get some quick pending work done. Barcelona airport also offers free WI-Fi to travelers, but it’s limited to 15 minutes in a day, per device. After that it’s chargeable.Few minutes later sure enough my flight was called out and I proceeded to the nearby gate to embark on my first A320 for the evening.Stay tuned for the remaining two parts of this Iberian journey, including trip report and Iberia’s flagship Madrid Lounge report.
This post was supposed to be your typical trip report until I heard Tim Clark (President, CEO) talk about future of Emirates and his view about airline alliances among many other things within that 30 minute podcast/interview on Emirates IFE (known as ICE) channel no #1500, the default start on the home screen.
Let me take you back to where this all began. I was flying from New Delhi to Barcelona in early May and during the DXB-BCN leg this post took a life of its own.
I was completely mesmerized by the sheer beauty of this Boeing 777-300, regal on the outside & luxurious on the inside. (Barring the bone crunching 3-4-3 seating arrangement of Emirates).
The IFE on this aircraft was state of the art in its truest sense and I can safely say the best IFE I have experienced till date on all 32 airlines I have flown in. The system is based on 3000i from Panasonic Avionics Corporation.
Even the handset had a small touch screen on it, and was capable of displaying information on its own without interrupting content on the main screen. We were served breakfast and lunch on this flight by a very efficient crew, both meals were good and above par.
& It was during this flight I had my eureka moment. Hearing Tim Clark talk about Emirates future plans, their new destinations, that even with current network they are only half done & of course why Emirates is averse to joining any Airline Alliance.
The meat of his answer revolved around the fact that Emirates was averse to joining any alliance because alliances never helped an airline much, and Emirates feared that transferring your pax from one airline to the other may give them inconsistent experiences, completely opposite to their vision of seamless, comfortable and world-class hospitality that Emirates wants its customers to feel across their network & at their home in Dubai International Airport, Terminal 3.
Fair enough I thought & agreed with his thought process in my mind as I disembarked.
The LIS-DXB flight of this trip was also on a B773.
I had an Open-jaw ticket & was returning to Delhi via Lisbon. The security and immigration was pretty painless, but the walk to the flight gate, which was actually the last of the airport, was quite a walk. Dare I say, it would have dwarfed the walk at Delhi Airport’s T3.
After an efficient boarding process I moved to my seat to see the same world-class IFE greeting me & I remember thinking to myself, “consistently world class indeed”.
But the biggest surprise of the flight was when Cabin crew armed & cross checked doors and I was sitting next to 2 empty seats.
Suddenly the Aviation Geek in me woke up & I stood up to have a look around the cabin to check for loads. It was a Saturday evening flight, with just about 50% occupancy in economy. The guy in the next middle row had all 4 seats for himself.
As we rose up over the balmy and beautiful evening of Lisbon, I fired up ICE and got to hear Tim Clark again. I must admit I loved hearing him speak; his voice was like a gentle massage to my eardrums with a soothing accent. He had me completely sold on Emirates vision and their reasoning for it.
Our crew for the flight was nice and chatty, and the meal service for this flight served as Dinner, was yummy. I had my first Indian meal in 8 days & the chicken tikka masala did not disappoint at all.
The crew also served drinks just before landing into DXB. Overall a flawless flight from Emirates.
AT DXB T3
But then we landed into DXB. We arrived slightly before time & I had 5 hours & 45 minutes left for my early morning connecting flight to New Delhi. Transfer and security was much better this time compared to my outward leg.
Here’s my take on Dubai International T3 after been there 6 times now. I find DXB as one of the world’s most boring airport/terminal. DXB sadly offers nothing for the traveler but shopping. I think that’s where it should take a cue from airports like Munich, Zurich, Amsterdam, Seoul and Changi. Shopping is just ONE part of the experience, not the ENTIRE experience. Being a hub airport for one of the largest airlines in the world should carry responsibilities with it & so far DXB T3 has failed on my watch in many aspects.
With my tired limbs & stressed mind I hopped on the train towards B Gates. I reach our scheduled gate only to hear an emirates employee shouting loudly that our flight is delayed by an hour and 30 minutes, with a gate change.
Later on an Emirates employee tells me all delays at the airport were due to unseasonal fog, which enveloped DXB in the morning & has had a knock on effect on flights throughout the day. Our aircraft was scheduled to arrive from Dammam & its arrival was delayed by 2 hours due to the same problem.
But there’s another dimension to this thought. As the disruptions have been on since morning, Emirates must have known about possible delays for our flight to DEL as well, then why it decided to inform passengers at the very last minute, at their boarding gate?
Also, from my point of view, If Emirates knew about this 2 hour delay much earlier, they could have even given me a hotel accommodation at DXB. Emirates has a policy of granting all economy passengers with a layover of more than 8 hours at DXB, a complimentary hotel stay. Needless to say I was physically exhausted after almost 15 hours of travel & would have loved some shuteye, even for couple of hours. My decision of not going to the Lounge at T1 came to haunt me.
I reach the new gate as per the re-scheduled departure time only to find that the gate has been changed again. So, I reach the 3rd gate of this journey & it finally seems to be the correct one. We start boarding 15 minutes after the re-scheduled departure time, and are already running late. Again. And there is no explanation from the airline staff as well. And to top it all of, we are transferred to buses. It seems our Airbus A330-200 has chosen to park remotely.
Certainly not the world-class consistent experience that Tim Clark promised.
By the time I boarded my DXB-DEL flight, I had lost all sense of time, but it would be safe to say that the flight took off at least 2 hours and 15 minutes post-scheduled departure.
The boarding for this flight was completely mismanaged by the Emirates crew/ground staff. First and Business class passengers were requested to use the front staircase understandably but the entire economy class passengers were required to board the aircraft from the rear.
Even those with early economy seats were turned away from the front door to board from rear. Naturally that had many passengers agitated, as they had to carry their hand baggage from the back of the aircraft, almost to the front.
One of the few positives about the flight I immediately noticed was the 2-4-2 seating arrangement, with a window seat It seemed ideal for me. My luck continued with this flight as well as the seat next to me remained vacant.
But as I sat down, I immediately saw this staring back at me.
From the best to the worst, Emirates had provided me two extreme IFE options & the voice of Tim Clark talking about consistent world-class experience for passengers started ringing in my ears. You see having a mediocre IFE system is one thing, but this was the worst.
Just as we were all set for the taxi to runway, the captain informed us of another 20-minute delay. Apparently the control tower wanted us to wait, if we hadn’t waited enough already. Meanwhile I also took notice of one of the most uncomfortable seats I have been on in an aircraft (not as bad as my Ryan Air flight but close enough) with weird lower back support settings which made a thick uncomfortable cushion pop out & the seat itself was not the best.
Tim Clark & his voice came back to my mind & ears. Shouting.
We were served lunch on this flight & the butter chicken I opted for was very well prepared. The crew of the flight, barring the initial boarding process, was also very friendly and professional.
Did I mention that the IFE on this flight was almost repulsive & I never bothered to even use it once, preferring to read FT on Sunday, provided gratis by Emirates at the boarding gate.
Nothing else of much note in the flight as we had a smooth landing at Delhi and the captain apologized in the end for multiple delays.
One big question lords over my mind after these extreme experiences
Where is the consistent world class seamless (and other adjectives) experience that Emirates loves to boast about? This is not a one-off thing as Emirates operates this very A332 daily to Delhi? I haven’t documented my first flight, DEL-DXB in detail, again on A330-200, but if it wasn’t for catching up on sleep or a chatty co-passenger, I would have been horrified about that as well.
India is supposed to be Emirates biggest market, then why this huge inconsistency? Emirates flies more Indian passengers abroad than any other Indian carrier, Why the Indian passenger is almost taken for granted? Especially considering other global players like Lufthansa fly their top the line aircraft, the Boeing 747-8, to Indian cities.
And it’s just not me pointing out their inconsistencies; plenty of others are talking about it as well. Just that nobody else has devoted such detail to it.
I won’t be surprised if the more nimble (and smaller as of now) gulf carriers like Qatar Airways and Etihad Airways attract more Indian travelers to their much superior product in time to come. For Emirates, I only wish for a consistent passenger experience, only to live up to their own promise, which should be good enough for now.
Overall I would rate my 4 flights with Emirates as the following:
DEL-DXB – 6.5/10
DXB-BCN – 8.5/10
LIS-DXB – 9.5/10
DXB-DEL – 3.5/10
- Emirates delayed me for 24 hours on flight to Sydney (guardian.co.uk)
- Trip Report – YYZ-DXB on Emirates’s Airbus A380 (June 2009) (av8radi.wordpress.com)
- Codeshares and alliances for dummies – Part 2 (rewardingtravels.wordpress.com)
Photo Courtesy : Airliners.net
With my last post, The Social Dutchman, I reached readers from 24 countries with inspiring feedback, providing me the urge to do better with my next. A benchmark was set for me & for over 2 weeks I thought about how to engage with more geeks like me, whether those are Social Media, Digital Marketing, Technology or in the case of this post, Aviation Geeks, or as they are called on twitter, #AVGeek.
There would have been other lists done before, maybe yes, then what value addition I bring to the table (& as a Digital Marketer, I get asked this question on daily basis) Well my simple answer is, I bring my own experience of being an ardent aviation reader for over 3 years to the table, during which I have been to over 120 aviation websites and blogs.
I have been fond of airplanes for as long as I remember, being in awe of pilots walking to their craft, clicking pictures with crappy cellphone cameras, reading every word of safety manuals in seat pocket, hell I probably was the biggest fan of Pan Am, the show which abc dropped, nerdy stuff like that but I delved more into the industry with the arrival of twitter, my favorite social network as I mentioned in the last post as well.
So this list compiles 7 of the best commercial aviation related web resources (listed alphabetically) that I know of, hopefully enthusiasts, from noob to pro level, all of them would find something they like. Your comments are welcome at the bottom of this post.
Although Airline Business is a monthly international magazine for senior airline management, it also has a blog on the flightglobal blog page, focusing on “a sideways look at the airline industry”.
13 other blogs jostle for attention on the same page, including the famous FlightBlogger. With such rich content & renowned contributors, Airline Business Blog has carved a loyal following for itself by providing unparalleled coverage on Airline News, Interviews, Infographics & well researched opinion pieces.
Max Kingsley-Jones article on Boeing’s 787 at this years Farnborough show has been 1 of my favorite off late, summing up the Blog for me by being precise, studied & descriptive.
Although Arun’s blog is full of marvelous information about aviation & his trip reports (Read this with a tissue: His report on last kingfisher international flight), this article, more so a plane spotter’s guide, as Arun explained me himself, has been “one of the best things I have ever done in my life”
Differentiating between an Airbus & a Boeing aircraft is one of the most important things for an enthusiast, a conversation starter & a handy way to show off among your friends, I can vouch for the last one.
Arun wanted to know more himself & realized there wasn’t any resource online suitable enough for him, so he wrote his own guide, took him 2 weeks but clearly it was well worth it & we can consume those 2 weeks of hard work, complete with explanatory pictures, in less than 40 minutes.
This is where I come when I need commentaries on issues pertaining to Asian aviation scene in large. Their location, Hong Kong, one of the world’s biggest aviation hubs, certainly helps in their coverage of stories.
Although Aspire Aviation is primary an aerospace consultancy business, their analysis section piques my interest with every visit, Daniel Tsang, the founder & chief analyst of the site told me he wanted to start a blog where he could express his views about industry developments & with time they added editors increasing the diversity offered.
Daniel also realized that Aspire could provide qualitative analysis for free, instead of hefty fees charged by others, as information cost fell significantly & they were in a unique position to provide Asian perspective to issues.
Since that day, without a shadow of a doubt, Bangalore Aviation has been my first stop for everything related to Indian Aviation news & analysis; turns out hundreds of thousands of other enthusiasts feel the same way.
Devesh, joined off late by Vinay Bhaskara, has this uncanny way of making the industry approachable for newbies, as well as make the pros feel at home, with their concise approach & detailed analysis. I, especially look forward to Airlines financial analysis, which Vinay undertakes for the site.
As Devesh mentioned during our interaction, Aviation has been in his blood since childhood, he has flown aircraft for 24 years himself & advised Ministry of Civil Aviation on BIAL airport, giving him an edge which very few can boast of in this beat.
I’m not at all surprised that Crankyflier.com usually figures in the top aviation blogs list everywhere, as Brett Snyder has been responsible for one of the world’s best online destination for people’s thrust (literally) for aviation industry.
My regular lunchtime reading aviation tweets usually have a link to a latest piece on cranky & I marvel at the ease with which the articles envelop the reader with excitement & information.
Brett calls himself the President & Chief Airline Dork for Cranky Flier LLC, & that dorkiness has been with him since he was a kid, like going to LAX to pick up airline timetables & birthday gifts which led to plane spotting. He has worked with airlines, travel companies & now consults on various projects, along with running a personal concierge service.
You should visit crankyflier for insights & happenings in American aviation industry, & checking up on Brett’s regular articles for Conde Nast Daily Traveler & other blogs.
Simpliflying is probably the world’s best combination of marketing & aviation for me. Shashank Nigam’s (CEO, SimpliFlying) quote during our discussion explains it best, “Our brand engagement with a can of Coke is about 10 minutes. With Starbucks, it’s about 2 hours. But with an airline, it’s anywhere from 2-24 hours. And that’s just within the cabin. So why do airlines keep applying the same marketing principles as Coke and Starbucks, despite seldom turning a profit?”
& That’s why we have Simpliflying today, right from explaining how weather problems are airline brand business, to key influencers making a difference, Shashank & his team have explained all this & more through easy to understand infographics, video content, presentations, interviews, webinars, articles & even an iPhone app.
I came across thepointsguy while I was preparing myself for a business trip to US & it has quickly become my go-to site for information on frequent flyer programs, credit card & hotel deals.
Although I would admit that the site is mainly focused on American readers, it still has some great resources for overall understanding about collection points, like The Beginners Guide, which has step-by-step instructions to become an addict.
For my travel, I was able to extract two important links concerning my hotel bookings, for example: I got to know how I could earn up to 5x air miles (in my case, it was KLM Flying Blue) by staying at Hyatt Reston, & another link helped me in deciding between going for Hotels.com free nights or Hotel Points offered at their sites. (I went with the latter of course).
During my communication with Brian Kelly’s office, the founder of the site, I was able to clearly see that unlike other similar sites, he disseminates information to his readers in a more intuitive, easy to understand & most importantly street smart way to work effectively with the system.
It has inspired me to travel one day in J class with a bag full of miles & points, instead of cash.
I would like to mention Live From A Lounge, hosted as part of Boarding Area, an India dedicated site for Credit Card, Airport Lounges, Hotel & Airline miles, run by AJ, I certainly enjoy reading his reports & he answers reader questions frequently as well.
Update: I have received an email from AJ, requesting for some additions to this summary :
LFAL is an India-dedicated site covering Indian aviation and hotels, focusing on how to travel smart and in style from India by making the best use of deals, miles, points and credit cards offered in India. Live From A Lounge frequently features in the Top 20 travel blogs worldwide as per Technorati, the global authority on blog rankings.
This Post is also featured on Bangalore Aviation, as a slightly altered Guest Post.