Lemp Incident Highlights Social Media as the Answer

Indian like in Social Media

It’s been over 2 days “Lemp” has been a top trending topic for over 20 million users of Twitter in India. Surprisingly Lemp is not the name of a champion Indian cricketer, a famous Bollywood actor or a corrupt politician caught in yet another scandal.

Lemp is a name of a brewery-restaurant located in the New Delhi suburb of Gurgaon, caught in the eye of a social media storm after a group of youngsters were cheated and mentally harassed by the management and owners of the property.

Due to whatever reason the original blog post has been removed, but thanks to Google cache it will forever live on. I would strongly suggest you to read more about the incident here before proceeding further. Scribd also has a copy of the deleted post.

It is yet another example of how a young, educated & web savvy population in India is making sure their voice is not muzzled & their rights not being taken for granted by people in power.

A visit to a restaurant for a ‘Hawaiian Sunday Brunch’ turned out to be too ghastly for a group of youngsters this Sunday, after they had checked out Sunday brunch events listed in the review site, Zomato. Apart from not being served any advertised Hawaiian food, they were overcharged when they wished to leave and threatened with police arrest when they protested about the bill. Besides, the Haryana/Gurgaon police instead of coming to their rescue, chose to side with the owner and manager of the restaurant. The youngsters were just short of being detained for not paying the ‘overcharged’ bill.

The youngsters decided to blog about their experience and since then the Indian twitterverse has been enraged to the say the least. The news is even picked up by the biggest newspaper of the country, Times of India besides other major publications and one of the biggest online news publishers, FirstPost.

Zomato has even come out with a blog post on it’s website supporting the youngsters.

Incidentally, the user rating for Lemp Brewpub & Kitchen on Zomato has had a huge fall to 1.2 from its earlier 3 point something, after the blog post went viral on Social Media.

Lemp opted for a rebuttal by a fake customer, who incidentally has access to all of their CCTV footage. They also threatened the diners with a defamation suit in a very cocky reply to their review, although the unrelenting attack has also forced them to change their name to PurpleBar. So much for transparency.

There were two possible options for Lemp:

1)   Brazen this out, offer their version and prove that those diners were indeed trying to fleece the restaurant. One of the better ways could have been to show CCTV footage of the altercation, without obvious editing of the same. Their press release mentions the same but even after 4 days of the incident, nothing has been released yet.

2)   Apologize. Admit that they messed up, a spur-of-the-hour moment for them, which shall never be repeated, with sincere apologies on video by the management and the owner. Convince those youngsters to visit the restaurant once more and actually organize a Hawaiian Sunday brunch, on the house for them. Considering the egos involved, this certainly seems like a definite no-go and I’m not surprised that Lemp has decided to go ahead with option 1.

After much hullabaloo, Lemp issued a statement last night (on Scribd) offering their version of events, including insights from their social media agency, as to who could be behind all of this, clearly going on the offensive.

In a country where consumer rights are always taken for granted, our proud history of free speech and the opportunities provided by the power of social media is making sure that the voice of the common man can be heard loud and clear.

It’s a welcome change and one that the common Indian hopes will make the “high and mighty” think twice before taking him for a ride.

This blog post has also been featured by The WALL here, one of the world’s leading blog on Digital and Social Media.

Advertisements

3 comments

  1. Pingback: How A Restauranteur Would Have Responded To The Lemp Incident | Mission Sharing Knowledge

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s