If your wondering what all this is about, then you should probably go here before proceeding further.
For the first profile of my most ambitious blog series yet, I wanted to have someone who straddles the aviation, travel as well as digital marketing aspects together and really sets the benchmark for this initiative. Luckily enough for me I did not have to look around hard as Shashank kindly agreed to be featured as a “GlobeTrotter on Twitter”.
Shashank Nigam of course is much more than just that. He is the Founder/CEO of SimpliFlying, one of the world’s leading aviation marketing consultancies, which advises over 25 airlines. airports and even aircraft manufacturers on profitable customer engagement strategies. On top of that, SimpliFlying.com is one of the Top 2 blogs on aviation, and their Twitter handle (@simpliflying ) is also one of the Top 5 most influential on airlines.
Excerpts from my geek-out with him
- Air Travel used to be a breeze back in the day but not anymore. What is your greatest motivation to travel?
Shashank – I love watching planes, being on planes, just being near them. And I realise that I, like many others, have jet-fuel running through my veins. I get excited each time I need to search for a new flight, go through the booking process, in anticipation of the flight itself. The joy of flying is greater than any hassles. And through all this, I’ve now been to 51 countries!
- 51 countries is impressive indeed. But tell me do you enjoy the flying part of your travel more or the city sightseeing? Of all the thousands of flights that you may have taken, any particularly memorable experience you recount?
Shashank - I cherish the flying part of travel as much as sightseeing, and meeting people from different cultures. There are a few in-flight memories that have left an impact. My first flight – it was on an Aeroflot Illyushin in 1994, from Delhi to Singapore. Everyone was drinking, playing cards and I smelled like an ashtray when I stepped out. But my first flight, nevertheless. My first ultra-long haul flight was on Thai Airways, from Bangkok to New York, non-stop, over 17 hours! The first time I flew Business Class – it was on Cathay Pacific, from New York to Singapore, via Hong Kong. Loved the experience and service. The first time I flew the 787 Dreamliner, on a private invite-only flight at the Singapore Airshow was unforgettable. And as recently as last week, when I flew from Dar-e-salam to Zanzibar on a 17-seater, and the Captain was kind enough to let me sit in the cockpit, next to him for the full flight!
- Which is your favourite airport and which is your favourite airline? and tell us why?
Shashank - Favourite airport has to be Singapore Changi Airport – there’s so much to do, and if you want to get out, you go from plane to taxi in 10 mins.
Favorite airline differs depending on the class. My favourite First Class experiences has been on Emirates – the Suites are very private and luxurious and you get treated like a king. Their lounges in Dubai are superb too. The best Business Class experience has been on Turkish Airlines, long haul – where you get your own butler in-flight, and their lounge in Istanbul is possibly the best Star Alliance lounge in the world. The best Economy Class is on Singapore Airlines – true value for the premium you pay. Among LCCs, I love Virgin America, jetBlue and Volaris, for treating us like real people and offering a differentiated service!
- Alright, that makes me ask you your favourite aircraft?
- Couldn’t agree more with you there. In fact A340 is my favourite aircraft as well. Pity its not as popular among airlines now. Which city you’re particularly fond of?
Shashank - Istanbul is my favourite city – the perfect mix of culture and modernity. Though, from an #avgeek perspective, I love London and Los Angeles, with the huge variety of aircraft flying low, throughout the day, prior to landing.
- Leaving aside wifi, what would you like to see airports world over to adopt?
Shashank - “Quiet zones” will be welcome, where travellers with longer lay overs can just relax.
- Which website, guide book etc. you consult before and while your traveling? What’s your research for a country/city like?
Shashank - I always check seatguru.com to select the best seat before I check-in, Tripadvisor is a must for the hotels and Hipmunk for flight bookings. Most of my research on a city is last minute – a tweet or Facebook message to friends before I take off ensures I have 2-3 solid recommendations of things to do in a city.
- You run a successful consultancy and of course have jet-fuel running through your veins but what would you to tell the average guy who wants to travel but is afraid of the expenses associated with it?
Shashank - With the advent of LCCs, anyone can fly. So look out for those cheap deals and book a ticket. You might score one that’s cheaper than the train or the bus too. It’s never too late to fly!
- and finally, what role do you think twitter has played in encouraging people to travel? Also, as this is “GlobeTrotters on Twitter”, your 3 favourite twitter user accounts?
Shashank - I love to meet my Twitter friends at airports while I’m in transit, or in the city that I’m visiting. Social media, especially Facebook and Pinterest are great for seeking inspiration on where to go next too!
My top 3 favourite Twitter users -
@ApexMary – she is the girlgeek of travel, who knows everything there is to know inside the cabin.
Thanks Shashank, That’s little more than 3 but because you mentioned one certain Vishal Mehra, we would let that pass.
- GlobeTrotters on Twitter – an Introduction (vishal1mehra.com)
- GlobeTrotters on Twitter | Gary Leff (vishal1mehra.com)
- GlobeTrotters on Twitter | Johnny Jet (vishal1mehra.com)
- GlobeTrotters on Twitter | Ben Schlappig (One Mile at a Time) (vishal1mehra.com)