Using Unconventional Methods to Build an Airline Brand

Using unconventional methods to build an airline brand

This article by P.R. Sanjai from Mint, talks about unconventional methods adopted by various airline bosses to market themselves and their airlines.

It features couple of perspectives from my side as well, but overall encapsulates well the enormous progress made by social media over the last couple of years.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s