The King of Real Time Marketing

This promises to be a crisp and concise post and I had to share this as a follow up to my last post, Real Time Marketing in India, where I discussed brands like Tide, Calvin Klein & Pepsi but Oreo‘s efforts during that fateful evening of SuperBowl stood out.

Real time marketing is gaining prominence in different forms all over the world, apparently even Blackberry is giving it a shot for Z10. You know what they say about “has-been” brands and RTM right? me neither.

anyways Oreo is making sure it stands out as the undisputed king of Real Time Marketing on interwebs.

How?

So this started out quite harmlessly, when a Rihanna fan known as Laura Ellen tweeted this

Laura Ellen Tweet on Oreo and KitKat

Things stayed quite pretty much for 2 days & Laura went about her business. But then suddenly KitKat woke up

KitKat replies to LauraSo it was the crunchiness of KitKat vs the darkness of Oreo in Tic Tac Toe. Even Laura could not believe what was transpiring

Laura replies

The smart alec types started having their own little fun, look at the second comment by John Haywood above :) Meanwhile Laura was getting increasingly anxious

Laura is all over tumblr because of Kitkat

Her challenge was  getting attention far and wide. Images of twitter war between Taco Bell and Old Spice came running back.

But then, the team at Oreo tweeted the unthinkable

and Oreo closes the social media battle

They could not resist and rightly so I could not resist discussing this as a short post. Needless to say KitKat got some brownie points (touche’) but Oreo won that fair and square by being the nice guy. Brands need to have a human face, Consumers miss that most about them.

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4 comments

  1. Pingback: Real Time Marketing in India | Vishal Mehra and Co.
  2. Stéphane

    That story is unbelievable! So good! I used to think there is a lot of junk on social media but those stories always make me smile. Thanks for sharing!

    Like

  3. Jason Bahamundi

    This is an excellent point about being in the moment for brands/businesses and not letting it slip through their fingers. Making sure you have good social media marketers on your staff or as an agency is a must these days because I bet Laura and all those that followed went out and bought either a Kit Kat or an Oreo in the days thereafter.

    Thanks for posting.

    Like

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