This promises to be a crisp and concise post and I had to share this as a follow up to my last post, Real Time Marketing in India, where I discussed brands like Tide, Calvin Klein & Pepsi but Oreo‘s efforts during that fateful evening of SuperBowl stood out.
Real time marketing is gaining prominence in different forms all over the world, apparently even Blackberry is giving it a shot for Z10. You know what they say about “has-been” brands and RTM right? me neither.
anyways Oreo is making sure it stands out as the undisputed king of Real Time Marketing on interwebs.
So this started out quite harmlessly, when a Rihanna fan known as Laura Ellen tweeted this
Things stayed quite pretty much for 2 days & Laura went about her business. But then suddenly KitKat woke up
The smart alec types started having their own little fun, look at the second comment by John Haywood above :) Meanwhile Laura was getting increasingly anxious
Her challenge was getting attention far and wide. Images of twitter war between Taco Bell and Old Spice came running back.
But then, the team at Oreo tweeted the unthinkable
They could not resist and rightly so I could not resist discussing this as a short post. Needless to say KitKat got some brownie points (touche’) but Oreo won that fair and square by being the nice guy. Brands need to have a human face, Consumers miss that most about them.
- Real Time Marketing in India (vishal1mehra.com)