Is Taco Bell the Savviest Social Media Brand?

On my commute back from office last night, I noticed few odd and alarming tweets. Allow me to quickly present my case:

Bridget Carey, from CNET was tweeting in ALL CAPS!!

And Nilay Patel had this

Taco Bell story? Some die-hards were flipping out!

Like any self-respecting digital marketer, I figured I had to be on top of this recent development. So I went to Taco Bell’s twitter. Then to their Instagram feed. Then to their Facebook page. And finally to their Google+ page as well. This is a collection of what I saw.

Taco Bell - Social Networks

Taco Bell – Social Networks

As it turned out, Taco Bell launched a new mobile app but rather than going on a social media frenzy, and buying up all possible hashtags, the digitally savvy brand did the exact opposite. It blacked out and went silent across all of their social presence channels. Even the website, which had products and corporate/brand information, wasn’t spared either to promote the new app. Content on the company’s Facebook was deleted and all images blacked out. On Instagram, Taco Bell released a series of black and white text-based images with the hashtag #onlyintheapp. For a brand that has over 10 million fans on Facebook, this move can clearly be described as ballsy, one which most marketers will lose weeks of sleep over.

Taco bell - only in the app

The silence was urging fans to download the app directly. Normally, a brand would go all out on its social and web channels to promote a new launch. For something like an app, the focus clearly would have been more on mobile marketing, and a typical brand would have done one, two or all the three below:

1) Running a CPD campaign to promote downloads on mobile ad networks. Off late, this has been a very popular form of promotion on Facebook and Twitter native apps as well

2) Buying display and text inventory across major networks, trying to push app functionality

3) Bid for related keywords on search engines and then hope for CPC traffic

Taco Bell, to the best of my knowledge, has done nothing of the above. This is obviously not to indicate that the above-mentioned methods are not effective. Thousands of apps employ those strategies every day, and do it with great success.

Taco Bell has done things differently while creating enormous amount of buzz and earned impressions. The App Annie chart below looks at the Taco Bell “Live Mas” app’s rank history over the past month, for Apple iOS. Notice the spike in the end. The chart shows that for the Food & Drink category, the app moved from its usual spot from around 60 to become number one for that category, in the US. Amazingly, It also became 24th most popular app in the US on the launch day. Next day, it climbed up to rank #22.

Taco Bell App - iOS Rank History

Taco Bell App – iOS Rank History

The hour-by-hour report is even more incredible. It starts with the app ranked 1,379 overall in the US as of 2am PT, October 28. By 1pm — it had shot to become the 24th most popular app. The app is not yet listed on the iTunes most popular free apps chart as it is updated on a weekly basis.

Taco Bell App - iOS Hourly Rank History

Taco Bell App – iOS Hourly Rank History

Besides the number of downloads, the post-download behaviour/interaction is vital. Everybody in the business knows that its easy to make users download apps, its far more tougher to make them use it everyday, every week, once every month or heck, even once after the first trial.

It won’t be the brilliant promotion strategy that would make users come back, but the app itself, and the UX it offers. Taco Bell covered that with the option of ordering mobile app only products on the app. They are also offering mobile payment, which is apparently the first for the industry. Moreover, in stores, there will be a separate pick-up line for app orders.

Taco Bell is known for its progressive and clever social media strategy, including being an early mover on Instagram, Snapchat, Vine, Tumblr, Pinterest, Hyperlapse among others. While it initially seemed like Taco Bell had completely wiped out its Twitter history, the account is actually hiding at @totallynothere during the blackout — with all followers (1.4 million) and tweets (39.9K) in place.

Taco Bell - Totally not there twitter

Taco Bell’s alternative twitter account

It is also interesting to note how quickly Twitter acted to make the “new” Taco Bell account verified. Usually, when a verified account is renamed (which is exactly what Taco Bell’s agency Digitas did), it loses the verified status. Clearly twitter and Digitas were planning and working on this stunt together. For now, the experiment seems to be continuing though it may not be long before Taco Bell resets and retakes its old avatar. I, for one, miss the witty one-liners. See below for an epic example.

Taco Bell vs Old Spice - Tweet Wars

Taco Bell vs. Old Spice – Tweet Wars

It is heartening to see Taco Bell embrace technology like no one else, and at the same time, add emotions in the mix. Even the press invites sent for the announcement looked like something you wouldn’t expect from a fast food retailer.

Taco Bell Invitation

Taco Bell Invitation

And that’s the trick. Taco Bell wanted to make sure that their message broke through, without breaking their budgets.  As a pioneer marketer, Taco Bell prefers to do things that have never been done before, which fits perfectly with their brand as well as the demographic they cater to.

Social media has been tightly entrenched in Taco Bell’s broad marketing play as well, with key personnel from PR, operations, product, and marketing playing a part in influencing the brand’s social movement. And for those, who believe social media leads to zero ROI, one look at Taco Bell would absolve that myth. AdAge recently wrote about the role of social media in year-on-year sales growth outpacing its competitors.

I have written in the past about clever social media and real time marketing employed by brands but this easily surpasses all Dark dunks and funny tweet fights. What do you think?

Review: Turkish Airlines A330-300 Istanbul to New Delhi

Turkish Airlines A330 - Istanbul gate

Turkish Airlines A330 – Istanbul Airport

It was hard to come out of that traveller heaven also known as Turkish Airlines Lounge, at Istanbul but the prospect of missing flight back home wasn’t so attractive either. It was a 13 minute walk from the lounge, through the maze of Istanbul’s Duty free shops to our Gate. At the gate, the scenes were pretty chaotic with no proper queues in-sight, but we were able to dodge it and the friendly agent at the gate counter helped us through quickly.

Related Trip Reviews: Tripping through Scandinavia

Train on a Ferry!

Turkish Airlines A330-300 New Delhi to Istanbul

Turkish Airlines A320-200 Istanbul to Zurich

SAS Business Lounge, Stockholm Arlanda

Turkish Airlines A321-200 Stockholm to Istanbul

 

Turkish Airlines 716

Istanbul Ataturk (IST) – New Delhi (DEL)

Sunday, July 27th

Departure: 20:06 hours (11 minutes late)

Arrival: 04:35 hours (+1 day) local time (15 minutes late)

Aircraft: Airbus A330-300

Seat: 6A

The crew greeted us warmly as we boarded the aircraft. My folks turned left and I went…  to the right. I was able to secure seat 6A on the phone with the Turkish Airlines customer service. It is certainly not Business Class but it probably is the best Economy seat in the cabin. The 2-4-2 cabin layout is a big positive and the ample leg room takes this economy seat a notch above the rest of the cabin, though some folks may find the proximity to the lavatory bit bothersome.

Turkish Airlines A330-300 Economy Seating

Turkish Airlines A330-300 Economy Cabin and Seating

Turkish Airlines A330 - Economy bulkhead Legroom

Turkish Airlines A330 – Economy bulkhead Legroom

There was a slight delay in departure, though I made good use of our extended ground time in Istanbul. The aircraft scenery out of the window was beautiful, not as scenic as a Turkish evening by the Marmara sea, but the Jets around were soothing to the #AvGeek eyes.

Turkish Airlines Aircraft at Istanbul airport ramp

Turkish Airlines Aircraft at Istanbul airport ramp

Pushback started 11 minutes behind schedule and it was a very busy time at Istanbul Ataturk Airport to say the least. I could see a long queue of Planes ahead of us, waiting to jet-off.

Istanbul Airport Ramp

Istanbul Airport Ramp

Istanbul Airport - Take off Queue

Istanbul Airport – Take off Queue

Turkish Airlines A330 - Nose Cam

Turkish Airlines A330 – Nose Cam

Heavy incoming and outgoing traffic at the airport meant plenty of opportunities to put my photography skills to test and for my aviation imagery database to increase. Somehow clicking aircraft pictures always gives me a different kind of high.

Istanbul Airport Runway - Aircraft

Istanbul Airport Runway – Aircraft

One of the disappointing aspects during this delay was no incoming information from the cockpit or the cabin crew, although I could see the “reasons” in front, I doubt if all passengers were able to figure that out. We finally rotated into Turkish skies around 2030 hours local time, the views of the city and the sea were terrific.

Turkish Airlines A330 - Istanbul Aerial View

Turkish Airlines A330 – Istanbul Aerial View

After only about 9 minutes the crew was back in action and serving “Turkish delights”, a local savory which I never seem to get enough of. and Rightfully so.

Turkish Airlines Delight

Turkish Airlines Delight

Another 9 minutes later, a crew member came by my seat to give the Economy travel kit. It consists of a pair of socks, earbuds and an eye patch. For an economy cabin, this is a pretty decent offering.

Turkish Airlines Economy Amenity Kit

Turkish Airlines Economy Amenity Kit

Another 8 minutes passed before we were handed out our Dinner menus. For Turkish Airlines to do this is indeed very thoughtful, even on a medium haul five hour and forty minutes flight. The planning for these services seemed done to the T. As a traveler, I appreciate this more because being a red-eye flight I would want the “mandatories” to be done as soon as possible to get some rest before an early morning arrival in New Delhi. Of course it also helps the crew in their time/work management as well, So its a win-win.

Turkish Airlines A330 - Economy Class Dinner menu

Turkish Airlines A330 – Economy Class Dinner menu

Dinner service started another 30 minutes after the menu distribution and I ordered a Grilled Chicken Breast from the menu, which was the only non-vegetarian choice. It was served along with sautéed vegetables and some potato purée. The selection and its presentation were very average and the taste left me un-satisfied, unfortunately I misplaced meal pictures to share here. Chana Salad and Breads were served as well but what I really liked was the Mango Panna Cotta dessert, besides the Efes Beer :)

The vegetarians on the flight had two options between Aloo-Gobhi and Channa Colaw Paneer as their main, and from my conversations with fellow passengers, they certainly were the better tasting dishes.

The crew were friendly and attentive throughout the flight though I had to request twice for lights to be dimmed after the meal service. Every body seemed ready for their quick naps but I guess nobody in the cabin crew thought of turning the lights down :)

The final service for the flight was done 3 hours into the flight and about 2:30 hours before landing as everybody was given a small bottle of water. I don’t know if the crew was waiting for this only to dim lights as they were turned down after this round. Our scheduled arrival into Indira Gandhi International Airport Terminal 3 in New Delhi was 04:20 hours, and we touched down with a slight delay of 15 minutes. The Long taxi from the runway to the gate meant we could only alight after another 25 minutes, marking a happy end to my trip through Scandinavia and Northern Europe.

 

 

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Review: Turkish Airlines A321-200 Stockholm to Istanbul

As we exited the SAS Business Lounge, there were still 15 minutes to go before the scheduled boarding start of our flight to Istanbul. I figured that even considering the long walk to the gate, we would do just fine. Stockholm Arlanda has passport control counters just before international gates, which should not have been a problem per say, but when you have just one agent manning an entire plane load of mostly non-EU citizens, that is a big problem indeed.

Stockholm Arlanda Airport - Passport Control Que

Stockholm Arlanda Airport – Passport Control Queue

 

Related Trip Reviews: Tripping through Scandinavia

Train on a Ferry!

Turkish Airlines A330-300 New Delhi to Istanbul

Turkish Airlines A320-200 Istanbul to Zurich

SAS Business Lounge, Stockholm Arlanda

Seeing the way our queue was moving, I decided to make a quick run to the famous Swedish hamburger chain, MAX. Now, if you know me, you know I love my hamburgers and I love trying out all of them, so I was pretty certain of letting this opportunity go. After asking airport staff, I was finally able to track a MAX & ordered a classic takeaway meal for myself.

Stockholm Arlanda - Max Restaurant

Stockholm Arlanda – Max Restaurant

I ran back across the terminal to find my family and some other passengers in a new side-queue that ultimately was merging, into the original queue itself, started after last calls of our TK1794 flight by the Turkish Airlines staff themselves. Oh crap! Another surprising element to this entire mis-management was absence of any dedicated section for passengers travelling in business. Ultimately after lots of hustle, and nasty stares, we made through the mess and were one of the last ones to board the aircraft. This experience at Arlanda was probably one of the least convenient bits of our entire Scandinavian trip and something the airport management definitely needs to re-think.

Turkish Airlines 1794

Stockholm Arlanda (STO) – Istanbul Ataturk (IST)

Sunday, July 27th

Departure: 1152 hours (7 minutes late)

Arrival: 1604 hours local time (6 minutes before time)

Aircraft: Airbus A321-200

Seat: 10A

We were among the last group of passengers to board the aircraft. The business class consisted of the traditional 2-2 layout, with approximately 50% occupancy in the front. Interestingly, it had no seat-back IFE, rather passengers were supposed to get their screen out of arm rests, which I always find more tedious and inconvenient for many reasons. I also found most seats in business class were clearly worn out and in quick need of a thorough makeover. There were tears and smudges across the cabin seats. I moved to my seat 10A, in the bulkhead row. Who doesn’t like extra legroom, right?

Economy had much better loads on this flight with occupancy of almost 80%. The legroom for a short haul flight was perfectly acceptable although I missed having a footrest on this aircraft, which was on our flight from Istanbul to Zurich. That could also be due to the fact that I was in Bulkhead row of course.

Turkish Airlines A321 - Economy Legroom

Turkish Airlines A321 – Economy Legroom

Our scheduled departure was at 1145 hours, but we started pushing back around 1152 hours, which I thought was pretty acceptable considering the mess at the Passport control. Soon we lined up and were up and airborne by 1201 hours. The view from the window looked serene and peaceful, perfectly matching with my overall view of Scandinavia.

Taking off - Stockholm Arlanda

Taking off – Stockholm Arlanda

Unlike Business, all economy seats featured seat-back IFE. I’m a firm believer of looking out of the window for the perfect IFE, but for whatever its worth, I do enjoy my constant dose of moving map. Based on my little interactions with the IFE system, I found it to be having a good enough mix of entertainment across the board. However, one of the weird things was which got my attention were various cracks near the bottom right of the screen, where the USB port should have been. This was consistent across the cabin, wonder why!

Another thing I want to note here is almost a complete lack of English language on the map screen, which mentioned outside temperature, ground speed, estimate time to arrival etc. Of course Guesstimates started working pretty well after a while, but being an international airline, Turkish Airlines should have sorted this silly issue a long time ago.

Turkish Airlines A321 - Economy IFE Screen

Turkish Airlines A321 – Economy IFE Screen

Service on all our Turkish Airlines flight was perfectly efficient without being overbearing and this flight was no different. Within seven minutes of being airborne, the crew started servicing the legendary Turkish delight. Have I mentioned in the past that I can never get enough of that terrific treat? Lunch menus were distributed in the cabin after 5 minutes, always a good touch rather than making the cabin crew utter names of dishes and explain them at every seat.

Turkish Airlines A321 Lunch Menu

Turkish Airlines A321 Lunch Menu

For this flight, I chose to order “Billur Kebap” as my main selection, accompanied by a cold can of Efes Beer. Lunch was served an hour into the flight, and my tray came with Smoked Salmon, Warm Bread (served in the second meal round), cheese cake, crackers, cheese and some butter. Thanks to my Max hamburger meal earlier I wasn’t really hungry, which also meant I could judge the taste of the food objectively, without getting lost in my hunger emotions.

Turkish Airlines A321 - Economy Lunch Meal

Turkish Airlines A321 – Economy Lunch Meal

As I have said before, I appreciate Turkish Airline cutlery in Economy class, which is faux-steel, but not cheap like regular plastic. I enjoyed my meal, even though the presentation wasn’t of the highest quality. The chicken was tasty, the salmon was well smoked and prepared, and so was the cheesecake.

The crew served Tea/Coffee post meal, which was of little interest to me. I used that time for some shut-eye before our descent into Istanbul started.

Turkish Airlines A321 - Landing at Istanbul

Turkish Airlines A321 – Landing at Istanbul

We landed at Istanbul Ataturk Airport around 1604 hours local time, and parked remotely at our stand by 1614 hours.

Turkish Airlines A321 at Istanbul

Turkish Airlines A321, Remote Parking at Istanbul

The cabin crew on our flight was respectful and courteous and I thought they were attentive to passenger needs. We got into our Turkish Airlines bus to enter the terminal and the driver drove the bus like his a$$ was on fire. I frankly thought his driving skills were unacceptable for an European airline, which may or may not have been borderline acceptable in South Asia. We entered the terminal around 1629 hours and I immediately realised I had left one of my shopping bags in the aircraft overhead bin. The customer service teams in Istanbul airport were clueless how to retrieve it and after spending 25 minutes on it, I decided to let it go.

Turkish Airlines Business Class Lounge at Istanbul

Turkish Airlines Business Class Lounge at Istanbul

And decided to take the refuge of Turkish Airlines Lounge at Istanbul, before my flight home to New Delhi in roughly three hours. There’s no review of the lounge on this blog, as there are plenty of detailed reviews for this excellent lounge already, which has now become even better with an addition of a lower floor and more space.

 

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Review: SAS Business Class Lounge, Stockholm Arlanda

Stockholm Arlanda Airport - Exteriors and ATC

Stockholm Arlanda Airport – Exteriors and ATC

Our flight from Stockholm Arlanda to Istanbul was scheduled to depart at 1145 hrs, so after having breakfast we decided to check out of Hilton Slussen at 0800 hrs to have enough time to experience SAS’s Business Class Lounge at Arlanda Terminal 5.

Related Trip Posts:  Tripping through Scandinavia: Introduction

Turkish Airlines A330-300 New Delhi to Istanbul

Turkish Airlines A320-200 Istanbul to Zurich

Train on a Ferry!

Turkish Airlines A321-200 Stockholm to Istanbul

 

My family got a taxi from the hotel, while I preferred to catch the nearby metro to Stockholm CityTerminalen. We were hopping on the FlygBussarna to Stockholm Arlanda and the City Terminal was the nearest stop from the hotel. There’s a coach every 10 minutes, with “Free Wi-Fi” – useless for those who don’t know swedish language or have a local phone number. I thought that was a big let down and defeated the whole purpose of Free Wi-Fi for travellers. The website says no login is required but I can assure you of its lie. Nonetheless, the journey was otherwise comfortable and the bus dropped us in front of Terminal 5 in about 45 minutes. I had bought my tickets via Viator at 10% discount.

Flygbussarna Stockholm Airport Bus - at CityTerminalen

Flygbussarna Stockholm Airport Bus – at CityTerminalen

We quickly found the Turkish Airlines counter, and fortunately, the business class counter was free, while the economy counters had about 20 odd waiting passengers. Advantage of flying with business class passengers, even though I was traveling in economy I guess. Though I found it strange that I had inserted my Jet Privilege number already while checking-in online, it was somehow not showing up at the counter. Overall it was a quick and courteous check-in for us and we were off to security.

Call it the Sunday morning effect, but even security at Arlanda was efficient and quick. There were no preferred lanes for business class passengers, and in spite of that we were done in 5 minutes flat. The security folks were respectful, like most of the people we encountered throughout our Scandinavian trip.

Arlanda Airport seemed to be pretty well functioning. I thought it had pretty much all essentials for travellers. Sure, it wasn’t the Changi or the HKIA of the world, but for a mid-tier European airport, it ticked pretty much all boxes in my book.

Swiss Air A319 - View from the Loo at Arlanda Stockholm Airport

Swiss Air A319 – View from the Loo at Arlanda Stockholm Airport

Including great tarmac views from urinals. This is much better than those stupid little screens you see where they play useless commercials or try to be funny.

We searched for over 10 minutes trying to find the signage for Lounge and ultimately had to ask one of the airport employees. The SAS Business Class Lounge is located pretty far for non-Schengen gates, and it was almost a 12 minute walk to reach the lounge.

SAS Business Lounge Map - Stockholm Terminal 5

SAS Business Lounge Map – Stockholm Terminal 5 (Photo Courtesy: Official Website)

 

The SAS Business Lounge is open from 0530 hrs to 2300 hrs, Monday-Friday and Sunday. The Lounge timings are 0530 hrs to 2030 hrs on Saturdays.

SAS Business Lounge Entrance

SAS Business Lounge Entrance

The Access for the lounge is open to passengers holding Star Alliance Gold Status with same day flight on an Alliance carrier. Also to, SAS Gold card members with SAS or partner airline flights and Business/First Class ticket holders travelling on a Star Alliance carrier flight. As we were flying Turkish, a Star Alliance Member, the lounge reception staff warmly welcomed us.

 

SAS Stockholm Lounge - Entry and Staff

SAS Stockholm Lounge – Entry and Staff

Before I veer off to other points about my lounge experience I want to highlight and acknowledge SAS staff at the entrance. Both the ladies at the front desk (silly me forgot to take note of their names) were as warm and friendly as it gets, and it looked like they genuinely loved their job and interacting with people. Not just us, I was able to notice their conversations with other passengers as well, and they were simply fabulous. So SAS thank you for choosing such great ambassadors in your lounge. Kudos. (SAS Folks, the easiest way you can identify them would be to see who worked the morning shift on 27th July 2014)

We entered the lounge around 0940 hrs and the staff was in the process of setting up food items. The selection wasn’t fully served till 1010 hrs. The first impression of the lounge is quite fancy, and modern with its furnishings and decor.  On the immediate left, a big compartment of major world newspapers is available. Financial Times, Wall Street Journal, New York Times, Daily Telegraph, along with Time Magazine was some of the major ones.

SAS Stockholm Lounge - Newspapers

SAS Stockholm Lounge – Newspapers

 

There are plenty of seating options across the lounge, with a mix of sofas, lounge chairs and bar stools.

SAS Stockholm Lounge - Seating and Layout

SAS Stockholm Lounge – Seating and Layout

 

There are more seating options in the back with convenient access to power ports, overlooking the arrivals section of the terminal.

SAS Stockholm Lounge - Seating

SAS Stockholm Lounge – Seating

SAS Stockholm Lounge - View towards landside

SAS Stockholm Lounge – View towards landside

 

There was a 40 inch television screen with local news on one side of the lounge. The breakfast cold buffet spread was middle-of-the-road in my book. Apart from a selection of breads, there was ham, condiments, biscuits, chips, greens and salad sauces.

SAS Stockholm Lounge -  Breakfast Breads

SAS Stockholm Lounge – Breakfast Breads

SAS Stockholm Lounge -  Breakfast Salad and Fruits

SAS Stockholm Lounge – Breakfast Salad and Fruits

SAS Stockholm Lounge - Snacks and Chips

SAS Stockholm Lounge – Snacks and Chips

 

For those interested, the lounge even had a menu on display, which displayed part of their selection.

SAS Stockholm Lounge - Menu

SAS Stockholm Lounge – Menu

 

The drinks selection was slightly better for me. Apart from tons of Carlsberg, the lounge offered Apple and Orange juice (which kept running out), selection of tea, local beers on tap, couple of red & white wines on tap, along with the Coca-Cola family of soft drinks.

SAS Stockholm Lounge - Beers and Juice

SAS Stockholm Lounge – Beers and Juice

SAS Stockholm Lounge - Beers on Tap

SAS Stockholm Lounge – Beers on Tap

SAS Stockholm Lounge - Wine on Tap

SAS Stockholm Lounge – Wine on Tap

SAS Stockholm Lounge - Soft Drinks

SAS Stockholm Lounge – Soft Drinks

 

The lounge also boasted of couple of coffee machines (which I never tried), one of them was dedicated to serving organic coffee.

SAS Stockholm Lounge - Coffee Machines

SAS Stockholm Lounge – Coffee Machines

 

There were total of 5 macintosh computers with working Internet connections in the open business area of the lounge, along with printer/copy and fax facilities, which I thought was a pretty reasonable arrangement for those who still value such facilities. Needless to say, the lounge had a working wi-fi connection for private use as well. In my roughly 45 minute usage, I found it had decent download speeds, enough for a traveller/executive on-the-go. Though far from optimal if you are looking to stream HD content.

SAS Stockholm Lounge - Business Center

SAS Stockholm Lounge – Business Center

 

One of the things, which stood out for me in the lounge was the small yet dedicated kids play area in the lounge. Apart from story books, it had plenty of soft toys to keep the little ones engaged. The walls also featured graffiti and drawings done by past occupants of the area, which I thought was a great touch. For families traveling together, play areas can be great comforting zones and I wish more airline and lounge operators incorporated it in their planning process.

SAS Stockholm Lounge - Children Play Area

SAS Stockholm Lounge – Children Play Area

 

The lounge also had another zone, to the left of the reception, which featured more seating options and similar food/drink items. There was another large 40 inch TV, which had the local news channel turned on. I did encounter a half-functioning beer fridge and a second newspaper/magazine stand. The beer selection consisted of Tuborg Green, Tuborg Gold and non-alocholic Carlsberg (???). I went with the safe option of  Tuborg Green and chips ;)

SAS Stockholm Lounge - More Seating

SAS Stockholm Lounge – More Seating

SAS Stockholm Lounge - Beer Fridge

SAS Stockholm Lounge – Beer Fridge

SAS Stockholm Lounge - Magazines and Newspapers

SAS Stockholm Lounge – Magazines and Newspapers

 

The rear portion of this side of the lounge featured a more private, cordoned-off area, which I guessed could be designated as a quiet zone or a meeting area, depending on the occupants.

SAS Stockholm Lounge - Private Area

SAS Stockholm Lounge – Private Area

 

The lounge unfortunately had no tarmac area views, barring the entry area, which has partial and hindered views of the tarmac and the runway in the distance. I was able to snap a close-up picture of a LOT aircraft on our way out.

SAS Stockholm Lounge - Airside view

SAS Stockholm Lounge – Airside view

LOT Embraer 170 at Stockholm Arlanda

LOT Polish Airlines Embraer 170 at Stockholm Arlanda

Overall I would rate the lounge good mainly due to three reasons:

1) Great staff

2) Plenty of seating/Kids play area

3) Decent Wi-Fi

Although I would like the Lounge to improve its cold buffet selection, may be adding a hot item could do the trick or maybe that’s just the hot-breakfast-loving-Indian in me talking. We left the lounge around 1040 hrs for our flight at 1145 hrs. I thought we would make it comfortably to the gate, alas I never knew what was in store for us next at the Passport Control.

 

 

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Review: Turkish Airlines A320-200 Istanbul to Zurich

After a quick pit stop at the Turkish CIP Business Class Lounge, we headed to our gate. As is the case, when traveling with family, it was last call when we reached our gate, 504, to be bussed on to the aircraft. I picked up couple of English newspapers on the gate for my reading later on. Personally I won’t mind a remote stand boarding as it affords one the opportunity of checking out other aircraft on the tarmac.

Related Trip Posts:  Tripping through Scandinavia: Introduction

Turkish Airlines A330-300 New Delhi to Istanbul

Train on a Ferry!

SAS Business Lounge, Stockholm Arlanda

Turkish Airlines A321-200 Stockholm to Istanbul

 

Turkish Airlines 1913

Istanbul Ataturk (IST) – Zurich Kloten Airport (ZUR)

Saturday, July 12th

Departure: 1147 hrs (2 minutes late)

Arrival: 1340 hrs local time (on time)

Aircraft: Airbus A320-200

Seat: 6E

Turkish Airlines A320-200, parked remotely at IST

Turkish Airlines A320-200, parked remotely at IST

But traveling with family is a different ball game altogether. It’s hugely inconvenient and considering the fact it was merely 90 minutes of connection, surprising too.

Turkish Airlines A319 at Istanbul Airport

Turkish Airlines A319 at Istanbul Airport

The cabin crew welcomed us on-board cheerfully and as is the norm these days in Intra-Europe flying, the Business Class was the usual row of seats, with a blocked middle seat. I headed back to my seat in the Economy cabin. The first impressions of the leather-clad seat were positive. It had a comfortable width and enough legroom for a short haul flight.

Turkish Airlines A320-200 Legroom and Footrest

Turkish Airlines A320-200 Legroom and Footrest

We had the flexible seat configuration divider a row ahead of us, and none of the seats featured personal IFE. There was however a large overheard screen that had the moving map, along with some other entertainment programme in-between.

Turkish Airlines A320-200 overhead screen

Turkish Airlines A320-200 overhead screen

We started out push back from the gate at 1147 hrs, 2 minutes behind schedule. At this time, the entire cabin was served Turkish delight sweets. Can never get enough of that delicious savoury. On our way to the runway, I witnessed some interesting aircraft, ones I don’t see often in my part of the world.

Azerbaijan Airlines at Istanbul

Azerbaijan Airlines at Istanbul

There was an un-painted aircraft parked, which probably belonged to Turkish Airlines only

Unidentified aircraft at Ataturk Istanbul Airport

Unidentified aircraft at Ataturk Istanbul Airport

And of course plenty of Turkish Airlines aircraft, in proper livery.

Turkish Airlines Aircrafts at Istanbul Airport

After taxing for about 17 minutes, we were third in the takeoff line and soon we were zooming across the runway, and airborne exactly at 1205 hours. Istanbul always offers great views during ascent and this occasion was no different.

Istanbul Aerial View during Takeoff

Istanbul city view, taking off from Airport

Our cabin crew got into action soon after take off and menus were distributed within 5 minutes. I thought that was a great touch by Turkish Airlines, considering it was a short haul, two and half hours flight. Earphones were also offered but I chose to skip them.

Turkish Airlines A320 Economy Lunch Menu

Turkish Airlines A320 Economy Lunch Menu

After another 20 minutes, meal service for this flight began. In my main selection, I went with Chicken Skewer with Arabic spice, along with sauteed leaf spinach and rice. Smoked Salmon and Vanilla Panna Cotta were the accompaniments, as well as hot bread. For my drink, I of course went with a can of Efes.

Turkish Airlines A320 Economy Lunch Meal

Turkish Airlines A320 Economy Lunch Meal

I must also point out that the cutlery which Turkish Airlines gives is this faux steel, which is not as down-market as plastic offered on many international airlines, and not proper steel cutlery as well. It is pretty reliable for stand-alone meals, without making an economy class passenger feel miserable about their food.

I started with warm bread and butter. Call it whatever you may wish but there is something special always about having hot bread with butter. It’s an unbeatable combination, which is always satisfying for the soul. I’m a simpleton like that. The salmon was also done well, where as I left the cheese and cracker combination untouched in the tray.

The catering for all Turkish Airlines flights is done by the renowned Austrian company Do & Co. My chicken and rice were lovely as well, with the right amount of spice and taste, but then…

I FOUND A STRAND OF HAIR IN MY RICE

Hair strand in Turkish Airlines economy meal

Hair strand in Turkish Airlines economy meal

To say I was mortified, would be putting it just right. After clicking this picture, I called one of the flight attendants and showed her my meal. She was profusely apologetic and took away my meal tray. The flight chef came over after few minutes, apologised and offered me lamb chops or anything else I wanted from business class menu. I politely refused and accepted their apologies. The head flight attendant also came by my seat and I requested her to have a word with their catering team later on. She nodded and promised to look into the matter.

There was of course Vanilla Panna Cotta and I gladly gobbled it up. For an in-flight dessert, it was quite well done. As I finished my dessert, one of the flight attendant brought me a platter of fruits, presumably for the hair-mess earlier.

Fruit platter on Turkish Airlines

Fruit platter on Turkish Airlines

It was insisted that I accept this small gesture and I accepted it after thanking her. Some industry folks I had a chat with later advised me to “make a big deal” out of the hair issue and write to the management but I was quite convinced it was a one-off issue which should be left to them to investigate and correct. I could see in the crew’s body language that they were genuinely apologetic about the goof-up and that was enough for me to let it go.

45 minutes before arrival, the cabin was offered a round of coffee/tea as well.

My favourite thing about landing at any of the swiss ports always is the heavenly views they bring just before landing.

Zurich aerial view

Zurich aerial view

We touched down smoothly on time at Zurich Kloten Airport and exited runway quickly to our gate, and I was glad to come across couple of beauties during this time.

KLM Embraer 190 at Zurich Kloten Airport

KLM Embraer 190 at Zurich Kloten Airport

Thai Airways A340-600 at Zurich Airport

Thai Airways A340-600 at Zurich Airport

Within 5 minutes of de-boarding the aircraft, we were in the Zurich AirportMetro, transferring on to the main terminal, and in the process of receiving kisses from Heidi, and Moos from Swiss cows. Scroll down for more info on that ;)

Zurich Airport Train Tunnel

Zurich Airport Train Tunnel

 

 

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Review: Turkish Airlines A330-300 New Delhi to Istanbul

You may want to read the introduction for this trip report, Tripping through Scandinavia.

Turkish Airlines A330-300 at Delhi International Airport. Photo Credit: JetPhotos.net

Turkish Airlines A330-300 at Delhi International Airport. Photo Credit: JetPhotos.net

We reached the Delhi Airport around 3:30 am, considering I was with my parents and did not want to rush them in the end. The economy counters had about 15-20 people waiting in queues whereas Business Class counters looked relatively empty. There were two counters and both of them had passenger’s checking-in. After about five minutes of wait we were attended at the counter. I requested the agent to credit our miles to JetPrivelege (Contributing to my target of next summer’s European holiday on award business class seats). Check-in process was smooth and we were all checked in to Zurich, through Istanbul. My folks were also handed their Plaza Premium lounge passes.

Security and Immigration took another 15 minutes, mainly because the Immigration officer decided to tell us the advantages of traveling to Andaman & Nicobar Islands over Switzerland for a holiday. I actually appreciated his passion for domestic tourism and promised him that we will certainly consider for the next family trip. I escorted my parents to the lounge upstairs and then came back down to the Delhi Daredevils Sports Bar. After all, where else would you get a full buffet meal and drinks for Rs.2? All thanks to my Visa Signature card.

 

Turkish Airlines 717

New Delhi (DEL) – Istanbul Ataturk (IST)

Saturday, July 12th

Departure: 0608 hrs (3 minutes late)

Arrival: 1003 hrs local time (22 minutes earlier)

Aircraft: Airbus A330-300

Seat: 6D

We arrived the boarding gate around 5:15 am and boarded the aircraft pretty soon after that. Turkish, English and Financial papers were placed on a cart just before aircraft entry and I picked couple of them. The cabin crew greeted us warmly, my parents were shown to the left and I turned right for economy “cattle” class. I was sitting in 6D, the very first bulkhead middle row.

Turkish Airlines A330 Economy Seat

Turkish Airlines A330 Economy Seat

 

There was plenty of leg space, but I was wishing for an empty next seat, which eventually turned out to be exactly that. I absolutely love the 2-4-2 seating configuration, especially if sitting next to the window seat. Even though I was in the middle row for this flight,  I wasn’t complaining. The flight was 75-80% full in economy class. The view on the left looked something like this.

Turkmenistan Airlines Boeing 737-700

Turkmenistan Airlines Boeing 737-700

 

Besides the proximity to Lavatory and resulting commotion all the time, my other gripe with Bulkhead seats is placement of the IFE screen inside arm rests, which makes it inconvenient besides reducing the seat width slightly. I guess nobody has found a better solution yet so I’ll shut my rant now.

Our flight started pushing back from the gate at exactly 0600 hrs and we were up and away within the next 8 odd minutes. Climb was smooth and soon seat belts signs were off. I also got to know that Turkish Airlines CEO, Mr. Temel Kotil was on the flight. He was in New Delhi for Air India’s induction into Star Alliance the day before and was on his way back to Istanbul.

The first service was the delicious serving of Turkish Delight. Can one ever get enough of it?

Turkish Airlines - Turkish Delight

Turkish Airlines – Turkish Delight

The meal service started with pre-booked special requests. I had requested an Indian vegetarian meal for my parents and they weren’t impressed with their South Indian upma meal, as I got to know later. Economy passengers were given couple of menus for breakfast, which I thought was a nice touch by Turkish Airlines.

Turkish Airlines Breakfast Menu (Economy)

Turkish Airlines Breakfast Menu (Economy)

 

I went with Turkey and Kasar Cheese Toast along with “No.1 Mediterranean Beer” Efes. I loved the crunch of the Borek and thought it was well made. I pretty much skipped most of the other items as they just did not appeal to me.

Turkish Airlines Economy Breakfast Meal

Turkish Airlines Economy Breakfast Meal

 

There was a round of Coffee/Tea and I politely declined the offer. After the meal, I thought of getting some shut eye and was about to press the call button for an eye patch when the attendant handed me an amenity kit pouch.

Turkish Airlines Economy Amenity Kit

Turkish Airlines Economy Amenity Kit

 

It had a pair of socks, an eye patch and some ear plugs. Not bad, TK! I treated that, as a sign that even god wanted me to have some rest. How wrong did that turn out to be? After 40 minutes of battling with various sleeping positions I gave up and thought of visiting my parents in the front, make them feel guilty how their son was cringing in the back while they lay comfortably on their flat beds, etc. Expectedly, the seat was actually quite nice and had a foot rest just below the IFE screen, which doubled up nicely as a temporary settee. While they were telling me how uninspiring their economy class upma vegetarian dish was, I started noticing the upkeep of business class cabin.

Turkish Airlines A330 - Torn Business Class Seat

Turkish Airlines A330 – Torn Business Class Seat

 

The fabric of the seat was completely torn from the seat and there were other elements of the seat, which were asking for attention. For an airline, which prides itself as Europe’s Best Airline, this was mighty underwhelming. While going back to my seat I requested the cabin attendant to please serve some vegetarian snacks to my parents, as they were quite hungry. I must add that all cabin attendants during this flight were warm, efficient and looked keen to help out. I was promised that she would look after them well. Later on I was told by my parents that they were served vegetable samosas by the In-Flight chef, which were quite delicious.

About eighty minutes before arrival, the second service of the flight was started, where economy passengers were given a choice between a cheese sandwich or a cherry cake.

Turkish Airlines Economy Snack Options

Turkish Airlines Economy Snack Options

 

If your answer was both, I’m happy to tell you, you were absolutely correct. The sandwich was just above average but I was happy with the cherry cake. It was just the right amount of sweet and tangy for me. I gulped both of them down with a small glass of Apple juice. Other options in beverages included tomato juice, orange juice, regular and diet sodas.

At no point during this flight I bothered with the IFE screen, and taking it out of the armrest. An initial overview told me it had enough content for a 6 hour flight, though definitely not for a 8-10 hour route. Usually I’m happy with the Live Route Map, and the big screen on Bulkhead exactly in front of me kept me busy.

On our final approach to Istanbul Ataturk Airport, the captain activated the bottom fuselage camera and he was thoughtful enough to turn it to the nose camera for fantastic views as we descended on the runway.

Turkish Airlines A330 Nose Camera - Istanbul Airport

Turkish Airlines A330 Nose Camera – Istanbul Airport

 

The landing was smooth and after about 8 minutes of taxi we arrived at our gate. The first flight of my trip was comfortable and efficient. The cabin crew was nice (presence of CEO on the flight?) and the food options were reasonable for a medium haul flight. Now it was time for me to do a quick hop to the Turkish Lounge, before catching my connecting flight to Zurich in 100 minutes.

Have you flown with Turkish before to Istanbul? What has been your experience?

 

Related Trip Posts:  Tripping through Scandinavia: Introduction

Train on a Ferry!

Turkish Airlines A320-200 Istanbul to Zurich

SAS Business Lounge, Stockholm Arlanda

Turkish Airlines A321-200 Stockholm to Istanbul

 

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Tripping through Scandinavia: Introduction

In the middle of January 2014, planning for this trip started taking place. I usually plan my travels well in advance, mainly due to cost benefits and the time to plan most trip components to the T. Travel planning is something, which I thoroughly enjoy, and this was going to be no different.

The only difference going to be however was tagging along my parents and convincing them. My mom is relatively easy and I won’t even try to delve on “How I convinced my Dad for this vacation”. I’ll save that for a self-help book later.

Anyways, once all that was finalised, it was time for me to decide on the destinations. I had gone to Switzerland with my friends in 2005 and since then always thought that my parents would love the Swiss sights. So the first city was decided as Zürich, where we made our base for 5 days to explore the neighbouring areas. Next up, I decided to venture up slightly north to Hamburg for 3 days, mainly because of the Airbus Factory Tour. For the remaining 8 days my long pending dream of exploring parts of Scandinavia was realised as Copenhagen and Stockholm were chosen as the last two cities. and That’s where the name of this trip came about to be.

After a through deliberation, I booked Turkish Airlines for our trip. Mom & Dad were booked upfront in the Business Class, and I resigned myself to Economy. Turkish is known for their flat beds in Business and the fantastic cuisine catered by Do & Co, although both my parents don’t drink and are vegetarian, I suspected they would still enjoy the hard product. Plus the opportunity to experience Turkish CIP Lounge at Istanbul was too good to pass.

The Intra-Europe routing was made with the help going through “Man in Seat Sixty-One” extensively (Highly recommended for train travel, especially European). The traveler in me was stoked by trying out three completely different trains, while keeping in mind it would be more comfortable for my parents as well, compared to taking short flights. Train travel in Europe is comfortable, scenic and expensive but if you book out 91 days in advance (62 days for some train companies), advance deals are great value for money.

and if your routing is good enough, you might just get your Train placed on a Ferry too ;)

 

Following was the final routing for the trip

12/07 TK717 New Delhi to Istanbul departing 0605 hrs arriving 1025 hrs

12/07 TK1913 Istanbul to Zurich departing 1145 hrs arriving 1340 hrs

16/07 Deutsche Bahn CNL 478 (City Night Line) Zurich HB to Hamburg Hbf departing 2042 hrs arriving 0828 hrs (+1 day)

19/07 Deutsche Bahn ICE 37 Hamburg Hbf to Copenhagen departing 1528 hrs arriving 2014 hrs

23/07 SJ2000, Train 530 Copenhagen to Stockholm Central departing 0828 hrs arriving 1339 hrs

27/07 TK1794 Stockholm to Istanbul departing 1145 hrs arriving 1615 hrs

27/07 TK 716 Istanbul to New Delhi departing 1955 hrs arriving 0420 hrs (+1 day)

Trip Map

Trip Map

This allowed us to check out the following

 

Turkish Airlines A330 Business Class

I had flown Turkish few years back to Paris, and had liked their service in Economy. However, during this trip I was keen to see how they will serve my parents traveling in Business Class. I was in economy but secured bulkhead seats on both A330 routes. Who minds extra legroom, right?

Turkish Airlines A330-300 - Business Class and Economy

Turkish Airlines A330-300 – Business Class and Economy

 

Turkish Airlines CIP Lounge, Istanbul and SAS Lounge, Arlanda – Stockholm

Let’s admit it, each & every self-respecting aviation geek out there knows about the legendary Turkish Airlines lounge at Istanbul and has read plenty of reviews terming it one of the best Star Alliance Lounge in the world. Therefore, I decided completely skip reviewing this lounge and instead focus on SAS Star Alliance Lounge at Arlanda International. PS: Turkish CIP Lounge is indeed fantastic.

SAS Lounge, Stockholm and Turkish Airlines CIP Lounge, Istanbul

SAS Lounge, Stockholm and Turkish Airlines CIP Lounge, Istanbul

 

Swissotel Zürich 

Last time I was in Zürich, I was staying in a Hostel. I figured with family in tow, I had to look at something way more comfortable and convenient. Swissotel Zürich is right next door to Zürich Oerlikon station, has a great breakfast spread, plus every stay at the property gets you 500 JP Miles.

Swissotel Zurich

Swissotel Zürich

 

Arcotel Rubin, Hamburg

At Hamburg I wanted a hotel close to the main Hauptbahnhof station as we were using trains for both arrival and departure into the city. The city centre is also close-by and after extensive research I chose Arcotel Rubin. In fact, while other hotels were finalized more than two months in advance, I confirmed Arcotel Rubin only two weeks out.

Arcotel Rubin Hamburg

Arcotel Rubin, Hamburg

 

Bella Sky Comwell Hotel, Copenhagen

This was my first visit to Denmark, let alone Copenhagen so I was looking for something striking, modern without breaking the bank. Bella Sky Comwell was perfect in all departments. Apart from being a stunning design hotel from the outside, there were plenty of great details inside which I appreciated. While checking-in, I got a great deal on a paid-upgrade to the top 23rd floor and the views from the room more than paid for it.

Bella Sky Comwell Hotel, Copenhagen

Bella Sky Comwell Hotel, Copenhagen

 

Hilton Stockholm Slussen Hotel

To end the trip I figured it would be best to do it with some added luxury and I chose Hilton Slussen over Sheraton Stockholm. Besides getting a great deal, I also stood a chance for free breakfast, room upgrades (which happened second day into the stay) and other amenities due to my Hilton Gold status. The views from the room, the proximity to main attractions & the executive lounge access made last four days of our trip memorable.

Hilton Stockholm Slussen

Hilton Stockholm Slussen

 

This trip turned out to be exactly as I imagined it to be and beyond. Liechtenstein, Denmark and Sweden became #29, #30 and #31 in my countries visited list. I also visited two new lounges, three new train services, thirteen different beers, got my Burger King fix for the year and of course visited the Airbus Plant in Hamburg. I’m excited to share my experience in detail with all of you in the days ahead.

Thanks for reading, let me know if you have any comments or questions.

 

Related Trip Posts:  Train on a Ferry!

Turkish Airlines A330-300 New Delhi to Istanbul

Turkish Airlines A320-200 Istanbul to Zurich

SAS Business Lounge, Stockholm Arlanda

Turkish Airlines A321-200 Stockholm to Istanbul

Turkish Airlines A330-300 Istanbul to New Delhi

 

 

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Train on a Ferry!

During my travels last month in Scandinavia, one the more interesting experience was something I had never experienced before.

(The background of this trip and more information can be found here – Tripping through Scandinavia: Introduction)

Basically, our ICE train from Hamburg HBF to Kobenhavn (Copenhagen) got inside (YES!) a ferry to cross into Denmark from Germany. This happened at Puttgarten to Rodby ferry, one of the few remaining routes in Europe where trains go onto ferries. Never knew that!

This crossing over the Baltic Sea took us about 45 minutes and we were required to leave the train and our luggage, to go up into the ferry whilst it is at sea. The ferry had many cruise ship like facilities: Bars, Restaurants, and Duty free shops (liquor is very expensive in Nordic countries).

I was able to capture my experience and video graph the various parts of it, and put it together,  from going in to coming out of the ferry, in 2 minutes and 16 seconds.

This is certainly something off my bucket list which I never knew existed, and that’s what makes it even more special.

Have a look and tell me what you think?

Picture courtesy: Tiexano

Picture courtesy: Tiexano

 

Related Trip Posts:  Tripping through Scandinavia: Introduction

Turkish Airlines A330-300 New Delhi to Istanbul

Turkish Airlines A320-200 Istanbul to Zurich

SAS Business Lounge, Stockholm Arlanda

Turkish Airlines A321-200 Stockholm to Istanbul

 

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A380 finally flies into New Delhi T3

On Friday, 30th of May 2014, New Delhi’s Terminal 3 became the first airport in India to officially welcome daily scheduled operations of the world’s largest passenger aircraft, the Airbus A380. Although T3 has received an Emirates A380 in 2010, that was just a one-off flight to celebrate opening of the terminal.

As part of their celebrations, the Delhi International Airport Limited (DIAL) had invited me to be a part of this historic occasion. It was an overall interesting experience (minus the hardships endured to enter initially, that’s a story for another post). It was also nice to catch up with Marcel Hungerbuehler, the COO of DIAL. One of the interesting things Marcel mentioned was that he does not see Emirates operating a A380 to Delhi in the near future, though he was quite confident of welcoming Lufthansa’s A380 to/from Frankfurt in the coming winter schedule.

I also had a chat with Karma Paljor, from CNN-IBN about the A380 itself during the event and you can watch a clip from that interview on the link below.Airbus A380 Event in New Delhi T3 - Vishal Mehra

If you are keen to check out first landing videos and photographs of the SuperJumbo, I highly recommend Bangalore Aviation’s coverage here.

Related Post: Which Airlines will fly their Airbus A380s in to India?

 

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What can NBA teach IPL and BCCI?

David Sterling Banned(Original Image : Associated Press)

Saturday, 4 days back, was the first time I got to know who Donald Sterling was. I don’t follow basketball so the possibilities were anyways remote. 90 minutes back the world got to know about Donald Sterling when he was banned for life by NBA commissioner Adam Silver, and penalised a hefty $2.5 million.

Why you ask? Apparently a tape was leaked last week by TMZ where Donald Sterling’s voice was heard telling his girlfriend to “stop bringing black people to LA Clippers games”. NBA moved quick after the leak, and did their investigations on the authenticity of the tape throughout the weekend. By Monday they were sure that the voice was indeed of LA Clippers owner, Donald Sterling. By Tuesday morning (US Time), Adam Silver announced related decisions and even promised that “he would urge the board of governors of the Clippers to encourage Sterling to sell the team.” WOW!

All this chatter made me think of something much closer to my heart, the sport and the league I relate to closely, the Indian Premier League. All I could think was that if a white millionaire franchise owner can be banned in America, for racial comments, what stops the IPL and BCCI to take similar actions against their corrupt franchisees?

Don’t get me wrong, Racism is disgusting and deserves all the punishment but what has transpired in the IPL off-late has been similarly grave, if not worse, in my humble opinion.

All this prompts me to ask 4 simple questions, to all of you.

Question 1: Why don’t we see IPL commissioner Ranjib Biswal taking a similarly strong stance, like NBA commissioner Adam Silver did, against corrupt franchise team owners? 

 

Question 2: Why don’t we see other IPL franchise owners standing as one and pressuring IPL to act tough with corrupt owners?

Mark Cuban, the owner of Dallas Mavericks tweeted

https://twitter.com/mcuban/status/461208183965351937

Magic Johnson, the former champion player and one of the investors of LA Sparks and LA Dodgers also tweeted.

Worth noting, that Johnson was mentioned as persona non grata at Clippers games in the audio recording that earned Sterling his lifetime ban. He also tweeted his support for forced selling of Clippers by Sterling later.

Vivek Ranadive, owner of Sacramento Kings

Cleveland Cavaliers owner Dan Gilbert

and, Robert J Pera, who’s the principal owner of Memphis Grizzlies

 

Question 3: Why have the players of corrupt franchisees stayed silent all this while? Why the “God”, “Pillar”, “Wall”, “Captain Cool” etc of Indian cricket haven’t reacted to express the frustration of the average Indian cricket fan yet?

LA Clippers players wore their training kit inside out, hiding the clippers logo, to protest against their team owner.

Image LA Clippers Protest (via @WordsofSarah)

Hell, even the official Clippers website wore this look. Some how I don’t see an IPL team website even attempting something similar.

Screenshot of Clippers Website Screenshot of Clippers Website

The Clippers also released a statement saying, “We wholeheartedly support and embrace the decision by the NBA and Commissioner Adam Silver today. Now the healing process begins.”

Question 4: Why haven’t the sponsor of those IPL teams pulled out of their sponsorships? There was talk of the lead league sponsor having second thoughts, but Pepsi clearly is sticking with IPL, irrespective of its global policy on such matters. Why?

On Monday, 15 Clippers advertisers said they have terminated or suspended their sponsorship, although most expressed their continued support for the team’s players, coaches and fans.

Announcing their departure were CarMax, State Farm, Kia, Virgin America, Red Bull, Mercedes-Benz, LoanMart, Southern California Ford Dealers, Yokohama Tire, Burger King, Sprint, Samsung, the Commerce Hotel & Casino, the Santa Ynez Band of Chumash Indians and the company that makes Corona beer.

PHEW!!!

Why did the Supreme Court of India had to involve itself in matters which should have been self-policed from the word go?

To conclude, I really hope everybody directly involved with IPL, from the BCCI, to team owners, to cricketers and finally sponsors realise that the time to Bullshit cricket fans is over, it’s time to act now, and hopefully learn a thing or two from the more matured league across few ponds.

 

 

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